PBTB | Deputy Manager, Agency Campaign Management & Mobility Uplift

Kuala Lumpur - Malaysia

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Prudentials purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured for our people customers and partners. We provide a platform for our people to do their best work and make an impact to the business and we support our peoples career ambitions. We pledge to make Prudential a place where you can Connect Grow and Succeed.

Role Purpose:

To plan execute and optimise agency campaigns and agent mobility uplift initiatives that drive sales performance improve agent productivity and support sustainable growth across the Takaful agency.

Organization Context:

Part of the Agency Strategy function within the Takaful business

Accountable for agency sales campaigns and agent mobility uplift initiatives across assigned agent segments

Works closely with Sales Recruitment Learning & Development Performance Management Digital Finance Brand & Communication Product and Operations teams

Reports to the Manager Agency Strategy

Key Responsibilities:

Agency Campaign Strategy & Execution

Design and execute agency sales campaigns aligned with agency growth priorities and performance targets

Translate sales targets into clear campaign mechanics timelines and execution plans

Monitor campaign performance and implement timely optimisation actions to maximise sales impact

Plan execute and monitoring digital asset of Agency Distribution

Agent Mobility Uplift & Productivity

Drive initiatives to support agent productivity progression and mobility uplift across performance bands

Analyse agent performance data to identify mobility gaps and recommend targeted interventions

Partner with Learning & Development and Sales teams to align capability initiatives with campaign objectives

Performance Management & Insights

Track campaign and mobility performance against defined sales and productivity KPIs

Prepare performance insights reports and recommendations for management review

Conduct post-campaign evaluations to identify best practices and improvement areas

Stakeholder Coordination & Governance

Coordinate with cross-functional stakeholders to ensure effective execution of campaigns and initiatives

Ensure initiatives comply with governance regulatory and Shariah requirements

Maintain proper documentation controls and reporting standards

Qualification and Experience:

Bachelors Degree in Business Finance Economics or related fields

Minimum 69 years of experience in agency strategy campaign management brands & communication or related roles within Takaful insurance or financial services

Strong understanding of agency sales models incentives brands & communication and productivity management

Experience in performance analysis design and stakeholder coordination

Strong communication analytical and execution skills

Professional results-driven and detail-oriented mindset

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex race age ethnic origin educational social and cultural background marital status pregnancy and maternity religion or belief disability or part-time / fixed-term work or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

Required Experience:

Manager