Accounts Manager
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Job Location:
Monthly Salary:
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
Manipal Advertising
DEPARTMENT
Client Services SEORM1SC2& Performance RM3Marketing
POSITION
(Sr) Account Manager / Associate / Executive SEO & Paid Media
POSITIONS REPORTING TO
Account Director Marketing Strategy / Head of Client Services & Strategy
INDIVIDUAL / TEAM ROLE
POD-based Individual Contributor with performance ownership
REPORTING TEAMS
Designers Content Team Developers Analysts Interns (functional reporting)
ROLE DESCRIPTION
The (Sr) Account Manager / Associate / Executive SEO & Paid Media is responsible for end-to-end performance ownership across SEO and paid media channels for assigned clients.
This role combines strategy hands-on execution optimisation and client communication acting as the primary SPOC for all performance conversations. This role owns the entire performance funnel from traffic acquisition to lead quality and conversions and works across SEO paid media content creatives landing pages and tracking to drive measurable results.
The role is execution-heavy highly analytical and accountable for why performance works or fails not just what was executed. The role manages 34 brands simultaneously handles mixed budgets and is accountable for ROI predictability lead quality and optimisation speed within a POD-based structure.
ROLE TIME SPLIT (APPROX.)
- Strategy & planning 30%
- Platform execution & optimisation 40%
- Client communication 20%
- Reporting & analysis 10%
DELIVERABLES
Performance & Funnel Ownership
- Own SEO and paid media performance across assigned accounts
- Manage traffic conversion lead quality outcomes
- Track and optimise CPL CPA ROAS rankings and conversion rates
SEO Responsibilities
- SEO strategies audits and optimisation plans
- Keyword research and intent mapping
- On-page and technical SEO coordination and fixes
- Content SEO direction (with content team)
- SEO audits fixes and performance reporting
- Local SEO where applicable
Paid Media Responsibilities
- Paid media campaign structures and optimisations
- Google Search Display YouTube
- Meta Ads
- LinkedIn Ads (where relevant)
- Budget planning pacing and optimisation
- Creative and copy feedback for ads
- Conversion tracking coordination (pixels events GA GTM)
- Performance reports and insights
- ROI and lead quality analysis
INTERACTING DEPARTMENTS
- Account Directors & Client Services Leadership
- Designers & Content Teams
- Developers (SEO landing pages tracking)
- Analysts
- External vendors / freelancers
- Clients (primary performance SPOC)
KEY RESPONSIBILITIES (BY FREQUENCY)
DAILY
- Monitor SEO and paid media performance across platforms
- Optimise campaigns for CPL CPA ROAS and lead quality
- Coordinate with teams on creatives landing pages and tracking
- Respond to client queries related to performance
Expected Outcome:
Stable performance and proactive optimisation
WEEKLY
- Review keyword rankings traffic and conversion trends
- Optimise budgets bids audiences and creatives
- Align with designers and content teams on performance feedback
- Push back on unrealistic targets with data-backed reasoning
Expected Outcome:
Consistent performance improvements and client confidence
MONTHLY
- Build performance strategies and scaling plans
- Prepare and present performance reports (with analyst support if available)
- Review ROI lead quality and channel-wise contribution
Expected Outcome:
Predictable ROI and informed decision-making
ANNUAL
- Support large-scale campaigns and growth initiatives
- Contribute to process improvements and optimisation frameworks
- Align long-term SEO and paid media goals with client objectives
Expected Outcome:
Sustainable performance growth and client retention
Interested candidates can share there resume to
Company Industry
IT Services and IT Consulting
Key Skills
- Business Development
- Sales Experience
- OEM
- Account Management
- Product Demos
- Microsoft Powerpoint
- Salesforce
- Relationship Management
- Sales Management
- Customer relationship management
- Enterprise Sales
- negotiation
