Marketing Automation Specialist
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Job Location:
Monthly Salary:
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
The team manages and enhances digital marketing toolsincluding websites mobile apps and email platformsto help marketers deliver more targeted content and improve client engagement.
Its mission is to ensure efficient timely and relevant communication through optimized digital channels.
The role includes creating and maintaining KPI dashboards (Adobe Analytics Tableau Power BI) to measure the performance of digital tools and campaigns.
Key Responsibilities
Context
The Digital Marketing Tech Stack includes:
- Public websites eplatforms and CMS
- Marketing automation and massemailing tools
- Survey solutions
- Data analytics and reporting platforms
Mission
- Manage projects with Product and Marketing teams (Marketing FX Rates Equities Research) aligning digital solutions with business strategy and platform needs
- Understand the Digital Marketing ecosystem and its interactions with CRM telemetry databases eplatforms and CMS
- Identify opportunities for new features run pilots/tests and propose enhancements
Main Tasks
- Design configure and deploy automated and adhoc email campaigns
- Run A/B and multivariate tests; monitor KPIs (open rate CTR conversion attribution)
- Develop automated digital marketing workflows across connected systems
- Analyze campaign results and produce reports to optimize strategy
- Define data analysis approaches to support product decisions and business performance
Qualifications :
- Digital Marketing
- Bachelors degree in Business Finance Economics Data Science Communications or Digital Marketing
- Experience with marketing automation and email marketing platforms
- Proficiency in Excel Power BI and Tableau
- Basic knowledge of HTML/CSS
Language Skills
- English Mastery
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Controlling Experience
- Distributed Control Systems
- Pardot
- Crystal Reports
- Marketing Automation
- Salesforce Marketing Cloud
- Warehouse Management
- HubSpot
- Responsys
- Email Marketing
- Leadership Experience
- Programmable Logic Controllers
About Company
Inetum is a European leader in digital services. Inetums team of 28,000 consultants and specialists strive every day to make a digital impact for businesses, public sector entities and society. Inetums solutions aim at contributing to its clients performance and innovation as well ... View more
