National Account Manager

STRATEGIC BUSINESS PLANNING & EXECUTION

Implements short- and long-term strategies and initiatives that are aligned with RBNA objectives and standards.

Allocates resources to opportunities that offer the highest return on investment with strategically important customers.

Leads the business planning and budgeting process for the assigned business areas.

Monitors market trends and provides relevant consumer and competitive insights to the Headquarters Insights Department.

Builds relationships at the senior executive level at each customers headquarters and with field-based personnel through business reviews aligning Red Bulls strategic objectives with those of the customer.

Coordinates and aligns internal Red Bull resources across all functional areas to achieve established objectives.

EXECUTE RED BULL STANDARDS

Shelf / Distribution Implements distribution of priority packages in line with RBNA recommendations and each retailers ACV goals. Ensures all retailer schematics follow Red Bull standards for product flow package mix Fair Space Index and Strike Zone placement.

Price Proactively sells Red Bulls optimal pricing by applying best practices and using available tools. Tailors presentations to address customer needs and achieve shared objectives. Secures pricing and promotional programs that align with Red Bulls internal guidance.

Promotion Carries out the annual promotional calendar in accordance with RBNA objectives and the customers volume and share targets. Persuasively presents Red Bull standards and price points in ways that are relevant to the customer. Ensures all promotions are supported with effective point-of-sale materials and incremental displays.

Presence Adapts the sales pitch to meet account-specific goals while driving impactful permanent displays. Evaluates return on investment before recommending any point-of-sale materials or customized solutions. Executes displays in accordance with RBNA guidelines.

BUDGET PLANNING

Develops annual customer marketing agreements and manages the associated funds for each retailer.

Consistently tracks and evaluates trade investments to ensure the highest return on investment.

Conducts post-promotion analysis after all programs to assess promotional effectiveness and display execution.

Thoroughly analyzes customers sales data to define priorities and areas of focus for the team at both the national and business unit levels.

MANAGEMENT OF BU & DP RELATIONSHIPS THAT INFLUENCE EXECUTION ACROSS THE US

Effectively establishes a wiring model that ensures all BU management teams (DKA DOD RBDC) are connected with specific Red Bull personnel responsible for managing HQ and BU business.

Develops the necessary tools and business review templates to ensure data consistency with Business Units (BUs) and Distributor Partners (DPs).

Regularly (at least quarterly) gathers updates from Marketing on the latest achievements and highlights and shares them with his/her team retailer HQ teams and relevant BU personnel.

Communicates regularly and works effectively with all internal and external stakeholders.

Leverages input from Marketing and Finance experts to develop strong plans and compelling conceptual sell-in stories for retailer HQ teams.

Consistently coaches the broader account team to ensure effective partnerships programs key retail relationships and collaborative relationships with Red Bull and Distributor Partner (DP) field personnel in each BU.

Qualifications :

Minimum of 8 years of sales and key account management experience with a strong record of success.

Previous experience managing national chain accounts in grocery and convenience channels.

Strong analytical skills with experience using internal and external data sources (e.g. Nielsen Circana CPM sales data).

Proven ability to demonstrate effective peer leadership and influence.

Strong leadership presence with excellent communication and active listening skills.

Advanced skills in strategic thinking planning financial management decision-making sales presentations and negotiation.

An innovative solution-oriented mindset with the ability to drive collaboration across diverse functional groups to achieve goals.

A strong desire to make meaningful contributions to the Red Bull organization through continuous improvement of processes and ways of working.

In-depth knowledge of the Fast-Moving Consumer Goods (FMCG) and Direct Store Delivery (DSD) industries.

Self-motivated and able to work independently.

Highly proficient in software packages (Microsoft Excel and PowerPoint) and internal systems (CPM SAP/BI).

Additional Information :

The base salary range for this position is $124000 to $186000 cash incentive. Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time