SEO Country Lead

Join the team redefining how the world experiences design.

สวสด hey gday mabuhay kia ora 你好 hallo vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.

Where and how you can work

Alongside our global campuses we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible remote-friendly ways of working for this role were focusing on Thailand so we can best support our teams and keep collaboration flowing.

What youd be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think thats all part of the fun. So this will give you the flavour of the type of things youll be working on when you start but this will likely evolve.

At the moment this role is focused on:

• Strategic SEO Leadership Lead the end-to-end SEO strategy for Thailand across technical content and authority pillars. Turn Thai market insights into a focused high-impact roadmap aligned with Canvas international growth goals continuously optimise for the highest ROI and represent SEO as a core strategic growth driver in Thailands planning discussions.

• Team Building & Capability Development Build and lead a high-performing local SEO team in Thailand as the market scales. Set clear goals and rituals grow your teams autonomy and impact and foster a culture of ownership curiosity and experimentation within the Thailand organisation.

• Market Expertise & Competitive Intelligence Become Canvas definitive expert on Thailands search landscape platforms user intent competitors and trends. Analyse Thai search behaviour and market signals to uncover new opportunities validate local hypotheses with data and directly influence the Thailand roadmap.

• Content & Localisation Strategy Partner with localisation and design teams to deliver culturally resonant Thai-language content that reflects local search behaviour. Prioritise high-impact categories blend localisation with bespoke creation and leverage global systems to maximise impact in Thailand.

• Technical Excellence & Link Building Maintain strong technical foundations for the Thai market including site speed indexation structured data hreflang and mobile optimisation. Collaborate with technical specialists and local partners to strengthen authority signals and drive sustainable growth.

• Performance Analytics & Reporting Define Thailand-specific KPIs aligned to both SEO and business goals track performance across sessions signups returning users and visibility and communicate insights clearly to Country and Central stakeholders highlighting wins learnings and pivots.

• Navigating the Evolution of Search & Discovery Monitor AI search and emerging discovery platforms in Thailand assess where to double down or pivot beyond traditional SEO experiment with AI optimisation strategies and share learnings to strengthen Canvas global SEO engine.

Youre probably a match if

• You are deeply embedded in the Thai market a native Thai speaker with strong business English who genuinely understands how people in Thailand search create and consume online. You dont just translate global strategies you instinctively know what will (and wont) resonate locally and you can bridge Thai market nuance with Canvas global growth ambitions.

• You think like a strategist not just an executor you assess markets from first principles pressure-test opportunities and build bespoke strategies instead of copying playbooks. For example you can confidently recommend doubling down on SEO for high-intent segments while pivoting to AI discovery or social search where it makes more sense and back it up with data.

• Youve led SEO at meaningful scale youve driven impact on large websites (500 pages) understand how technical content and link building integrate and are fluent in tools like GA GSC Ahrefs SEMrush Screaming Frog and Looker. More importantly you translate SEO performance into clear business impact that leadership understands.

• You build trust and influence without authority youre a strong communicator who makes collaboration easy across Product Content Engineering and Country teams. You turn complex SEO insights into compelling business cases that unlock alignment and action.

• You operate with real ownership you act like Thailands growth is your business. You proactively propose bold ideas solve problems resourcefully and are comfortable with autonomy and accountability for results.

• Youre future-oriented and channel-agnostic youre already exploring how brands appear in ChatGPT Perplexity and Googles AI Overviews. Youre curious about how discovery is evolving comfortable with ambiguity and objective enough to double down on traditional SEO or pivot to AI-driven visibility based on data.

About the team

International is becoming Canvas biggest growth driver in 2026 and beyond. To achieve our goal of reaching 1 in 5 internet users each month were moving beyond translating English wins and doubling down on truly local strategies that resonate deeply with each market including Thailand.

As the SEO Country Lead for Thailand youll sit within the Logged Out Experience (LOX) Group and International Supergroup operating in a dual-alignment model: embedded locally with the Thailand team while also contributing to Canvas global Central SEO engine. Youll collaborate with a world-class global SEO network spanning technical specialists content experts engineers data analysts and strategists combining local ownership with global scale.

Other stuff to know

We make hiring decisions based on your experience skills and passion as well as how you can enhance Canva and our culture. When you apply please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

Remote Work :

No

Employment Type :

Full-time