Senior Marketer, Upmarket Demand Gen Automation

Cambridge, MA - USA

Monthly Salary: Not Disclosed

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

POS-31672

Our mission at HubSpot is to help millions of organizations grow better. As our customer base expands were reimagining how we drive growth within it shifting from manual reactive motions to intelligent AI-powered automation that connects customers to the right solutions at the right time.

The Customer Demand Automation team builds scalable programs that enhance customer experiences streamline sales processes and generate meaningful this role youll focus on our upmarket segment: larger more complex customers with longer sales cycles multi-stakeholder buying committees and highly personalized engagement. Youll design automation that unlocks expansion opportunities at scale while giving customer-facing teams time back to do what they do best: help customers succeed.

Role Summary

As Senior Marketer youll own automation programs that drive expansion within our corporate customer base. Youll design build and optimize data-driven customer journeys that connect customers to the right additional products at the right moment. This is a highly collaborative execution-focused role that blends strategic thinking with hands-on program development.

In this role youll get to:

Own email automation programs end-to-end from strategy and segmentation to execution reporting and optimization.
Design write and build high-performing emails value-add assets and automated journeys tailored to upmarket buyers and sales-assisted motions.
Use data-driven insights and experimentation to proactively surface expansion opportunities within the install base.
Define program metrics and regularly report on performance identifying opportunities to improve efficiency and impact.
Partner cross-functionally with Sales Sales Operations Marketing Technology and Revenue Marketing to create cohesive multi-channel customer experiences.
Identify process inefficiencies and improve them through thoughtful scalable automation.
Contribute to best practices within the Customer Demand Automation team by sharing insights learnings and experimentation results.
Translate performance data into clear actionable recommendations that support revenue growth and improved customer experience.

What Youll Bring

Required Qualifications

5 years of experience in B2B sales sales enablement marketing lifecycle marketing growth marketing or marketing automation.
Proven experience building and optimizing email marketing and automation programs.
Strong writing and communication skills with the ability to craft compelling customer-centric messaging.
Demonstrated ability to define metrics analyze performance data and apply insights to improve outcomes.
Experience managing cross-functional projects in a fast-paced environment.
Comfort moving between strategic planning and hands-on technical execution.
Experience running experiments and applying growth-focused methodologies.
Ability to operate independently within defined scope while collaborating closely with partners.

Nice-to-Have Qualifications

Experience working with upmarket or enterprise B2B audiences.
Background in revenue operations or customer success alignment.
Familiarity with AI-driven marketing tools and personalization technologies.
Experience supporting sales-assisted expansion or cross-sell motions.

Pay & Benefits

The cash compensation below includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpots bonus plan for eligible addition to cash compensation some roles are eligible to participate in HubSpots equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills experience qualifications and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpots compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot fair compensation practices arent just about checking off the box for legal compliance. Its about living out our value of transparency with our employees candidates and community.

Annual Cash Compensation Range:

$92000$138000 USD

We know the confidence gapand impostor syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.

If you need accommodations or assistance due to a disability please reach out to us using this form.

At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team youll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpots Career Diversitypagehere.

India Applicants: link to HubSpot Indias equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software integrations and resources customers need to connect marketing sales and service. HubSpots connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot bold is our baseline. Our employees around the globe move fast stay customer-obsessed and win together. Our culture is grounded in four commitments: Solve for the Customer Be Bold Learn Fast Align Adapt & Go! and Deliver with HEART. These commitments shape how we work lead and grow.

Were building a company where people can do their best work. We focus on brilliant work not badge swipes. By combining clarity ownership and trust we create space for big thinking and meaningful progress. And we know that when our employees grow our customers do too.

Recognized globally for our award-winning culture by Comparably Glassdoor Fortune and more HubSpot is headquartered in Cambridge MA with employees and offices around the world.

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Required Experience:

Senior IC

POS-31672Our mission at HubSpot is to help millions of organizations grow better. As our customer base expands were reimagining how we drive growth within it shifting from manual reactive motions to intelligent AI-powered automation that connects customers to the right solutions at the right time.T...