Senior Manager, Brand & Creative

Exinity

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profile Job Location:

Limassol - Cyprus

profile Monthly Salary: Not Disclosed
Posted on: 16 hours ago
Vacancies: 1 Vacancy

Department:

Creative Services

Job Summary

We are seeking a Senior Brand Specialist to help shape protect and evolve our brands across all this role you will create and translate brand strategy into compelling consistent experiences that build trust credibility and emotional connection in a highly regulated financial services environment. Youll partner closely with marketing product legal and external agencies to ensure our brands show up clearly and confidently for customers.

Key Responsibilities

Brand Strategy & Stewardship

  • Execute and refine brand strategy to support business growth and customer trust across multiple brands
  • Act as a brand guardian ensuring consistency across channels products and communications
  • Maintain and evolve brand guidelines voice and visual identity

Campaigns & Marketing Support

  • Act as brand strategist for integrated marketing campaigns (digital content social paid events)
  • Manage creative teams and creative agency to deliver marketing campaign materials
  • Collaborate with performance product and content teams to ensure brand alignment
  • Review and approve creative assets for brand consistency and regulatory compliance

Cross-Functional Collaboration

  • Partner with Product Value Proposition Sales & Service Legal/Compliance and Customer Experience teams to embed brand thinking across the organization
  • Support brand storytelling across customer journeys from acquisition to retention
  • Manage agency relationships and external creative partners as needed

Insights & Measurement

  • Monitor brand health metrics (awareness perception trust consideration)
  • Use insights to optimize messaging positioning and creative effectiveness
  • Conduct competitive and market analysis to inform brand decisions

Leadership

  • Serve as a brand subject-matter expert and advisor to internal stakeholders
  • Champion best practices in brand management within financial services

Qualifications :

Required

  • 69 years of experience in brand marketing preferably in financial services fintech or another regulated industry
  • Strong understanding of brand strategy positioning and storytelling
  • Experience working cross-functionally with creative product and compliance teams
  • Excellent written and verbal communication skills
  • Proven ability to manage multiple projects in a fast-paced environment

Preferred

  • Experience of working in a brand or creative agency
  • Experience of working with multiple brands simultaneously
  • Experience with brand measurement tools and customer research
  • Agency management experience
  • Familiarity with digital-first brands and omnichannel marketing
  • Bachelors degree in Marketing Communications Business or a related field (MBA a plus)

Additional Information :

Benefits

  • Competitive salary
  • Discretionary performance related bonus
  • Medical Insurance
  • Paid sick leave days for self and for taking care of your dependents
  • Hybrid working policy
  • A focus on your wellbeing including talks and access to self-development tools
  • Flexi benefits / Quarterly allowance

Remote Work :

No


Employment Type :

Contract

We are seeking a Senior Brand Specialist to help shape protect and evolve our brands across all this role you will create and translate brand strategy into compelling consistent experiences that build trust credibility and emotional connection in a highly regulated financial services environment. Y...
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Key Skills

  • Digital Marketing
  • Marketing
  • Management Experience
  • Profit & Loss
  • Analysis Skills
  • Microsoft Powerpoint
  • Market Research
  • Project Management
  • Product Management
  • P&L Management
  • Product Development
  • Branding

About Company

We believe the power of risk-driven investing can help anyone achieve a better life. And we’re here to make this potential a reality for an emerging global generation. We provide individuals in the world’s fast-developing economies with guidance, tools, and easy market access so they ... View more

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