Creative Conceptor ABC Made

Job no: 505296
Work type: Ongoing Full Time
Location: Sydney
Categories: Marketing/Communications

About ABC Audiences

ABC Audiences brings together marketing media publicity & events data and insights alongside our in-house creative team to grow the reach relevance and reputation of the ABC and our content. We translate the ABCs public purpose into bold brand platforms distinctive campaigns and measurable audience impact across News Screen and Audio. Built on creative excellence and strategic rigour our division combines big ideas with sharp execution to ensure the ABC is discoverable distinctive and understood by audiences across Australia.

Purpose

This is a great opportunity to step into a high impact creative role where you will develop bold distinctive and culturally attuned ideas that elevate the ABC brand programs and audience impact. You will generate campaign concepts and creative platforms across TV digital radio social and experiential channels turning insights into memorable audience focused storytelling.

Working with senior creative and strategy leaders you will contribute strong concepting writing and narrative thinking while building your influence across integrated campaigns. You will collaborate closely with designers producers and strategists to shape ideas from brief through to execution. This role suits an experienced creative who is ready to deepen cross platform capability strengthen creative leadership and help deliver innovative inclusive work that connects with audiences nationwide while continuing to grow craft and impact.

About the Role

Idea Generation and Campaign Concepting

• Under broad direction develop original campaign ideas brand concepts social platform thinking and program promotional ideas aligned to strategic objectives
• Lead the origination of campaign platforms big ideas and thematic or narrative territories for high-profile ABC initiatives and programs
• Translate briefs strategy and audience insights into compelling creative concepts and executional systems across multiple channels
• Produce creative territories hooks headlines scripts content formats and platform-first storytelling ideas
• Champion an innovative mindset leveraging emerging formats and technologies to enhance creative quality

Writing and Creative Craft

• Write clear and compelling copy for brand integrated film digital radio experiential and social environments
• Develop tone of voice messaging frameworks value propositions taglines and narrative structures aligned with ABC Editorial Policies and brand standards
• Script radio spots AV assets out-of-home podcasts editorial formats and campaign messaging
• Provide strong creative input by framing narratives defining messaging architecture and shaping creative principles that guide execution
• Refine and polish creative ideas in collaboration with design motion audio and production teams

Collaboration Influence and Stakeholder Engagement

• Work holistically with producers strategists designers motion artists audio creatives editors marketers media specialists commissioning teams and other stakeholders
• Own the creative rationale presenting work to stakeholders and partners with clarity and conviction
• Collaborate with multi-disciplinary teams including writers art directors designers editors and producers to explore prototype and pressure-test creative territories
• Translate conceptual direction into tangible executions with design motion and audio partners
• Collaborate with editors directors photographers and voice talent where required
• Partner to shape campaign and brand strategies and contribute to portfolio planning prioritisation and resourcing
• Steward cross-promotional integrations and audience or community engagement initiatives where relevant

Cultural Attunement

• Bring a sharp awareness of what is current relevant and resonant in Australian culture and media
• Understand the ABC public broadcasting purpose diversity expectations and audience responsibilities
• Develop creative ideas that honour accessibility inclusion and community trust

Creative Culture and Team Evolution

• Contribute to a shared creative identity for ABC Made that prizes originality curiosity and respect for the communities we represent
• Help shape a creative culture that values experimentation open critique and constructive iteration
• Encourage generosity with ideas and collaboration fostering an environment where creative talent is shared rather than siloed
• Support the development of creative processes that enable focus depth and sustained quality including briefing frameworks ideation rituals and review practices
• Uphold creative governance including review cadences feedback protocols decision rights timelines budgets and risk controls
• Inspire cross-discipline learning by connecting writers designers motion artists audio specialists and producers through working sessions knowledge exchanges and collaborative development
• Actively build capability in the team by lifting others offering feedback and demonstrating the craft standards expected in public broadcasting
• Model inclusive thinking in concept development language cultural representation accessibility and audience sensitivity
• Contribute to safe creative dialogue by balancing ambition with empathy and by treating feedback as an investment in the work rather than personal critique

Key Capabilities/Qualifications/Experience

• Relevant tertiary qualifications or demonstrated equivalent skills knowledge and experience.
• Substantial capability in creative concepting narrative design and cross platform campaign development with a reputation for thought leadership and craft excellence.
• Extensive experience leading creative development for major complex or high-profile initiatives and brand platforms with demonstrable impact and efficacy.
• Advanced ability to translate strategic intent and audience insight into creative systems with clear objectives and measurable outcomes.
• Substantial understanding of audience research brand strategy measurement frameworks and how these inform idea generation and execution.
• Specialist in writing and visual storytelling including experience directing talent voice over sessions graphics and live action production.
• Excellent capability with editing fundamentals and content optimisation across different platforms formats and audience behaviours.
• Skilled at fostering inclusive creative processes that value multiple perspectives and encourage craft curiosity and collaboration.
• High level literacy in emerging digital formats social platforms interactive storytelling and community driven creative approaches.
• Proven track record of creative experimentation and innovation using new tools and techniques to evolve how ideas are expressed.
• Deep commitment to sourcing and creating authentic content that reflects Australias diversity including culturally and linguistically diverse communities and Indigenous voices where editoriallyappropriate

For further information on this position please contact Jamie Nedved Recruitment Lead via email

If you require recruitment or selection information in an alternative format or need adjustments or accessibility support please email

In line with our focus ondiversity applications are strongly encouraged from Indigenous Australians people from a range of cultural and linguistic backgrounds people with disability and LGBTIQA individuals. The ABC also aims to achieve a gender-balanced workforce

For more information on working at the ABCvisit
Advertised: 23 Feb 2026 12:00 AM AUS Eastern Daylight Time
Applications close: 09 Mar 2026 5:00 PM AUS Eastern Daylight Time