Marketing Automation and Promotional Manager

Turn5 is one of the largest and fastest growing e-commerce retailers in the Greater Philadelphia area. Best known for our award-winning e-commerce platforms and weve been engaging muscle car truck and off-road enthusiasts with exceptional products services and experiences since 2004. With the acquisition of Ecklers in 2022 a pioneer in classic car restoration & modification for over 60 years Turn5s catalog of brands has expanded to now offer aftermarket automotive products for vehicles as classic as the Model T.

Our purpose however extends beyond selling car parts. We have a commitment to creating meaningful customer experiences at every step of their journey. Whether its supplying a unique product that customizes the look and feel of their ride providing thousands of educational videos for the DIYer or leveraging user generated content to inspire even the most experienced owner we are obsessed with ensuring we reach as many like-minded gearheads across the globe.

Reporting directly the Director of Marketing this person will play a critical and highly accountable role in driving customer engagement revenue growth and lifetime value across Turn5s five retail brands: American Muscle Extreme Terrain American Trucks Ecklers and throtl. This role will own both the strategy and handson execution of triggered lifecycle automations and promotional/bulk messaging across Email and SMS. The ideal candidate will be a highly organized datadriven marketer who can independently build and optimize sophisticated automation programs manage complex calendars and consistently deliver measurable performance improvements. Other focus areas include technical QA cross-team collaboration and people management.

Year 1 is going to be about:

• Own the performance execution strategy and ongoing optimization of 30 Email and SMS triggered lifecycle journeys across all brands (abandon cart browse abandonment back in stock etc.).
• Proactively identify new trigger opportunities to improve revenue traffic conversion and customer lifetime value.
• Devise execute and analyze ongoing A/B tests within triggered journeys to continuously improve performance against KPIs.
• Independently own the promotional/bulk messaging calendar for Email and SMS across all five brands.
• Lead automated lifecycle messaging strategy for paid loyalty and Military loyalty programs leveraging testing and optimization to improve engagement and lifetime value.
• Manage the execution of all inhouse and vendorfunded promotions ensuring alignment with Merchandising and Product Data teams
• Oversee the Email and SMS messaging strategy including subject lines sender names preheaders and creative direction
• Oversee endtoend production for retention marketing campaigns across Email SMS and onsite promotional placements.
• Partner closely with Creative IT Product Data Merchandising and Customer Service teams to execute campaigns efficiently and accurately.
• Manage multiple highpriority projects simultaneously and make informed tradeoff decisions to meet business deadlines.
• Directly manage and develop a team of 2 providing clear direction feedback and performance management.
• Oversee weekly monthly and ad hoc performance reporting for Email and SMS with a strong focus on triggered vs. promotional performance.
• Analyze trends and identify actionable insights to improve engagement conversion revenue and customer retention.

We cant skip over some of the specific skills and experience we know are a must to be successful. So we need you to have:

• Bachelors degree in marketing communications or business or an equivalent amount of experience and education.
• 6-8 years of Ecommerce Marketing experience
• Proven background in building testing optimizing and driving measurable improvements to customer journeys.
• 3-5 years of significant hands-on experience in triggered automations for Email and SMS
• 1-3 years of people Management preferred
• Experience managing customer lists of 500000
• Experience managing multi-brand marketing programs is preferred