Performance Account Manager

Job Description:

5 Core Areas:

Client and Partner Relationships

Account/Campaign Performance

Team Management

Strategy / Innovation Recommendations

Commercial Revenue and Budget Management

50% - Performance Management

• Campaign Implementation and Optimization Beneficial: Execute daily implementation and optimization of client campaigns through direct input ensuring adherence to campaign objectives and best practices.
• Vendor and Third-Party Relationship Management: Collaborate with vendors and third-party representatives to foster and enhance relationships while staying updated on new features and betas.
• Performance Analysis: Interpret performance reports to derive actionable insights providing analysis to align with campaign objectives effectively.
• Client Communication: Deliver accurate client communication detailing campaign performance and return on investment through comprehensive reporting and analysis. Take ownership of relationship with clients and partners and be the point of contact for all deliverables.
• Digital Recommendations: Contribute towards overall digital recommendations in line with Dentsu performance and client objectives.
• Best Practice and Innovation: Ensure adherence to best practices and drive innovation in all paid activities to optimize campaign performance continually.
• Knowledge Sharing: Share information on Dentsu Performance digital capabilities communications and services with the wider organization fostering a culture of learning and collaboration.
• Research and Recommendations: Research digital solutions and make recommendations to relevant teams regarding digital innovation keeping abreast of industry trends and advancements.
• Account Planning and Growth: Plan accounts and identify growth opportunities collaborating closely with media brands to strategize and execute effective campaigns.
• Cross-Channel Strategic Planning: Engage in cross-channel strategic planning to ensure alignment of performance offerings with clients objectives and organizational goals.
• Standardization of Work Output: Liaise with channel leaders to standardize work output across performance disciplines maintaining consistency and quality.
• Budget Tracking: Maintain daily updates of budget trackers to monitor campaign spending and ensure financial accountability.

Mentorship - 10%

• Quality Relationship Building: Effectively mentor team members by building quality working relationships and providing necessary support to foster professional growth.
• Positive Work Culture: Uphold a positive working culture within the team promoting collaboration and mutual respect.
• Professional Representation: Represent Dentsu Performance in a professional and positive manner with internal and external stakeholders embodying the values of the organization.

Client Service - 30%

• Account Management: Manage day-to-day client relationships and ensure the financial health of accounts addressing client needs and managing expectations effectively.
• Media Brand Coordination: Facilitate relationships between direct clients existing clients and key brand partners ensuring seamless integration and alignment of objectives.
• Integration and Administration: Ensure integration between media brands and key brand partners managing day-to-day administration tasks such as meeting minutes agendas and timing plans.
• Deadline and Project Management: Oversee deadline and project management to ensure timely delivery of client projects and strategies.
• Reporting and Insights: Facilitate monthly reporting and insights sessions implementing actionable outcomes to drive campaign success.
• Client Meetings: Attend key client meetings to provide strategy guidance and input. Work with other departments to ascertain timetables pursue estimate approval and follow the project through actual production and final presentation.
• Generation of CEs based on brief and requirements from client or Line Manager
• Delegate administrative responsibilities to Campaign Managers on a project basis

Commercial and Service Ownership - 10%

• Process Optimization: Ensure processes are in place to deliver streamlined campaign performance and delivery optimizing efficiency and effectiveness.
• Financial Management: Manage campaign budgets tracking overspend and underspend across all clients and ensuring financial accountability.
• Client Expectations Management: Manage client expectations and briefs ensuring alignment with agreements procedures and budgets.
• Quality Assurance: Ensure the quality of work completed by specialists liaising with client creative agencies and providing necessary support for project delivery.
• Payment Management: Ensure clients accounts are correct and delivered on time facilitating timely payment with guidance from relevant stakeholders.

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