Senior Manager, Data Science (Marketing)

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Job Description

About BioLife Plasma Services

BioLife Plasma Services a subsidiary of Takeda Pharmaceutical Company Limited is an industry leader in the collection of high-quality plasma which is processed into life-saving plasma-based therapies. Some diseases can only be treated with medicines made with plasma. Since plasma cant be made synthetically many people rely on plasma donors to live healthier happier lives. BioLife operates 250 state-of-the-art plasma donation centers across the United States. Our employees are dedicated to enhancing the quality of life for patients and ensuring that the donation process is safe straightforward and rewarding for donors who wish to make a positive impact.

When you work at BioLife youll feel good knowing that what we do helps improve the lives of patients with rare diseases. While you focus on our donors well support you. We offer a purpose you can believe in a team you can count on opportunities for career growth and a comprehensive benefits program all in a fast-paced friendly environment.

This position is currently classified as hybrid in accordance with Takedas Hybrid and Remote Work policy.

BioLife Plasma Services is a subsidiary of Takeda Pharmaceutical Company Ltd.

OBJECTIVES/PURPOSE

The Sr. Manager of Marketing Science drives and executes strategic initiatives that improve our marketing data and analytics capabilities. This role will leverage advanced analytics techniques and data-driven insights to inform marketing strategies optimize campaigns and drive business growth. This role requires a deep understanding of paid owned and earned media measurement strong analytics and insights skills broad knowledge of marketing technologies and the ability to communicate complex data insights to senior stakeholders. This role is critically important for the success of the Global Forecasting Pricing and Analytics (FPA) team and reports to the Head of Analytics within the team.

ACCOUNTABILITIES

Leadership

• Lead marketing science initiatives in the development and execution of advanced analytics to support marketing strategies and goals.
• Provide thought leadership on marketing measurement techniques including the trade-offs between controlled experiments natural experiments and multivariate statistical models for different situations.

Marketing Science

• Partner with our media agency to ensure we are maximizing the output of our media mix model (MMM) partner.
• Deep understanding and experience with creating and managing marketing attribution solutions i.e. multi-touch attribution (MTA). Ability to build/maintain in-house solutions and/or work with outside partners as necessary.
• Identify and maintain marketing analytics key performance indicators (KPIs) to track and measure performance.
• Partner with data scientists IT and consultants to develop advanced analytical models and dashboards related to marketing.
• Ability to perform statistical analyses and tests to quantify the business value of an opportunity.
• Familiarity with AI/ML applications in marketing.

Reporting and Data Management

• Ensure the accurate and timely delivery of marketing performance reports and insights.
• Able to translate data into contextualized insights that can be shared across the business
• Know digital media terminology and concepts (e.g. Demand Side Platforms (DSPs) effectiveness vs. efficiency SEO/SEM etc.)
• Leverage existing experience with Google Analytics and Google Tag Manager
• Partner with the Data Digital and Technology (DD&T) Team to ensure marketing data accuracy integration and integrity and that good data governance practices are in place.
• Develop solutions (dashboards data visualizations reports) for real-time operations performance assessment and agile decision-making.
• Design and automate regular data extracts needed by marketing and other partners.

Collaboration and Adaptability

• Build strong relationships with cross-functional partners for efficient alignment coordination and information sharing across teams.

DIMENSIONS AND ASPECTS

Technical/Functional Expertise

• Extensive experience across many areas of marketing science; MMM MTA Loyalty Website Surveys Paid/Owned/Earned Media.
• Experience with SQL Python and R for data analysis and model development.
• Strong analytical skills with a solid foundation in many of the following statistical and AI/ML methods: regression analysis (continuous categorical survival time-series and count models etc.); classification (CART SVM Neural Networks etc.) clustering (k-means/medoid hierarchical self-organizing maps etc.) and other AI/ML techniques; experimental design; and forecasting/sensitivity analysis.
• Comfortable working daily in cloud-based data platforms.
• Expert level MS Excel skills including advanced functions (e.g. Solver) data analysis pivot tables macros and VBA (Visual Basic for Applications) and applicability of these features for developing and managing financial models for business case development and forecasting.
• Experience working with Power BI Tableau or other data visualization software.
• Strong foundation in statistical techniques for quantifying the impact of marketing activities.

Communication

• Excellent verbal and written communication. Proven data analysis background with the ability to transform analysis into insights recommendations and proposals for senior management.
• Ability to communicate complex concepts simply and succinctly.

Decision-making and Autonomy

• High self-reliance self-efficacy initiative and learning agility.
• Strong at both structured and unstructured problem solving.

Interaction

• Manage and/or partner on projects with vendors and consultants.

EDUCATION BEHAVIOURAL COMPETENCIES AND SKILLS:

Required

• Bachelors and/or masters degree in any area of social science business marketing advertising or a closely related field.
• Experience with data analytics from end-to-end i.e. including ideation proposal creation getting stakeholder buy-in gathering requirements designing analytics models/solutions building prototypes and working with IT/Data Science teams to deploy and scale solutions.
• 7 years of experience in advanced analytics and statistical modeling in the areas of business performance analysis forecasting promotion and media effectiveness and optimization and consumer behavior
• Excellent verbal and written communication and presentation skills. Able to communicate effectively to all levels of the organization including senior leadership.
• Bring a growth mindset curiosity positivity intuitive thinking and a passion for excellence.

Preferred

• Media agency or retail industry analytics experience a plus.
• Experience with survival analysis (time-to-event duration event history analysis etc.) a plus.
• Knowledge of CRM systems and marketing automation tools a plus.

ADDITIONAL INFORMATION (Add any information legally required for your country here)

• Domestic travel required (up to 10%).

BioLife Compensation and Benefits Summary

For Location:

U.S. Base Salary Range:

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors including the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/or long-term incentives. U.S. based employees may be eligible to participate in medical dental vision insurance a 401(k) plan and company match short-term and long-term disability coverage basic life insurance a tuition reimbursement program paid volunteer time off company holidays and well-being benefits among others. U.S. based employees are also eligible to receive per calendar year up to 80 hours of sick time and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race color religion sex sexual orientation gender identity gender expression parental status national origin age disability citizenship status genetic information or characteristics marital status status as a Vietnam era veteran special disabled veteran or other protected veteran in accordance with applicable federal state and local laws and any other characteristic protected by law.

Locations

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Job Exempt