Vice President, Community Marketing Strategy Lead
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Job Location:
Columbus, NE - USA
Monthly Salary:
$ 133000 - 190000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
The Community Marketing team unifies and amplifies initiatives that build trust in communities empower consumers and strengthen relationships with Chase customers.
As a Vice President Community Marketing Strategy Lead in the Consumer Bank you will play a critical role in advancing JPMorgan Chases American Growth Agenda with a focus on financial health economic opportunity and community impact. You will develop and execute integrated marketing strategies that amplify the firms commitment to long-term American prosperity drive engagement with key audiences and position Chase as a national leader in financial education and this role you will be shaping and driving our financial health and community marketing strategies ensuring alignment with business objectives and staying on top of market trends. You are a strategic thinker with a proven track record in delivering measurable results leveraging data-driven insights to identify growth opportunities and building brand affinity with targeted audiences.
Job Responsibilities
- Develop and implement multi-channel marketing strategies to support the American Growth Agenda including the American Dream initiative financial health programs and related social impact pillars.
- Partner with cross-functional teams (e.g. Community Digital Communications Policy Product) to ensure cohesive messaging and alignment with firmwide objectives.
- Lead the creation and amplification of content that educates inspires and empowers consumers on their financial journeyacross youth families and adults at all life stages.
- Design and execute campaigns that promote access to banking financial education excellence and retirement security leveraging digital platforms community programs and strategic partnerships.
- Support the launch and growth of national initiatives such as Million Dreams ensuring marketing efforts drive measurable impact and engagement.
- Use data-driven insights to segment audiences personalize messaging and optimize campaign performance.
- Collaborate with the Center for Financial Growth and Innovation (CFGI) and other Centers of Excellence to drive innovation in marketing approaches and tools.
- Monitor industry trends regulatory changes and competitive activity to inform strategy and maintain Chases leadership position.
- Measure and report on marketing effectiveness adjusting strategies to maximize reach engagement and outcomes.
Required qualifications capabilities and skills
- Bachelors degree in Marketing Communications Business or related field
- 8 years of experience in marketing strategy
- Proven track record of developing and executing integrated marketing campaigns with measurable results
- Strong understanding of financial health community engagement and economic mobility topics
- Experience working with cross-functional teams and managing complex stakeholder relationships
- Excellent communication storytelling and project management skills
- Data-driven mindset with experience in audience segmentation analytics and campaign optimization
- Passion for advancing financial inclusion and making a positive social impact
- Excels at thinking holistically and managing multiple initiatives simultaneously within tight deadlines
- Proficient in Power Point and Excel
Preferred qualifications capabilities and skills
- MBA or advanced degree
- Financial services social impact or related industry experience
Additional Information
20% travel
Required Experience:
Exec
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Pardot
- Attribution Modeling
- Marketing Automation
- Customer Segmentation
- Martech
- Lead Generation
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more
