Senior ManagerVerticalMarketing Walmart Connect
Location:Hoboken NJ
About Walmart Connect
At Walmart Connect we connect brands with Walmarts 150 million weekly shoppers helping advertisers reach customers where and when it matters most. We bring together Walmarts scale data and omnichannel capabilities to create meaningful measurable connections between brands and consumers.
As part of the Walmart U.S.Growthorganization Walmart Connect enables advertisers to tell their stories through retail media in-store experiences and digital touchpoints across our ecosystem.
Werelooking for bold thinkers and strategic storytellers who want to redefine the future of retail media transforming insights into impactful narratives that drivereal businessgrowth.
About the Role
We are seeking astrategic storyteller and marketing leaderto serve asaVertical MarketingSeniorManagerfor Walmart Connect.
In this role you willdevelop and lead category-specific marketing strategiesthat transform insights and industry trends into compelling narratives and go-to-market materials. Acting as a critical link betweendata storytelling and sales enablement you will shape how Walmart Connect communicates its unique value proposition across key verticals and audiences.
Youlllead a team thatcollaboratesacross SalesMediaInsights Product Marketing and Creative teams to create high-impact materials that empower our sales organization and inspire our advertisers.
This positionleadsa team thatsupportsGeneral Merchandise Fashion and Non-Endemic accounts andyoullreport to theDirectorVerticalMarketingwithin Walmart ConnectEnterpriseMarketing.
Key Responsibilities
LeadCategory Narratives
- Manage ateamroadmap of category-specific narratives highlightingWalmartConnectsdifferentiated value proposition.
- Translate complex data and insights into cohesive actionable stories thatdemonstrateWalmartConnectsimpact across the path to purchase.
Enable Sales Success
- Partner with Salesleads andcross-functional stakeholdersonthe most critical story needs per categorytodevelopcategory decks case studies and insight-driven toolkitsthat empower teams to have richer client conversations and accelerate revenue growth.
- Collaborate withtraining and sales enablement teams to train Sales on the most effective use of team outputs.
InfluenceThought Leadership
- Collaborate onresearch and insights initiatives includingagency studies advertiserperceptionreports and category analyses that position Walmart Connect as a trusted retail media authority.
- Develop materials that elevate WalmartConnectsrole in shaping the broader advertising and retail ecosystem.
Integrate Enterprise Storytelling
- Collaborate withWalmart ConnectEnterpriseMarketingContent Strategy Events and Brand Marketingteams to ensure vertical narratives align with WalmartConnectsoverarching story and visual identity.
- Influenceand collaborate withkey cross-functionalpartners includingProduct Marketing Media Insights andCreativeto ensure Enterprise Marketingmessaging strategy is consistentacross all sales materials and enablement channels.
Core Skills
People ManagementStrategic Storytelling Category Marketing B2B Marketing Insights Translation Sales Presentation DevelopmentCross-Functional Collaboration Sales Enablement Thought Leadership Development
Key Outputs
- Foundational sales toolkitsfor priority verticals
- Category growth narrativesfor advertiser engagement
- Case studies and success storiesdemonstratingmeasurable impact
At Walmart we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind body and wallet. Health benefits include medical vision and dental coverage. Financial benefits include 401(k) stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave) parental leave family care leave bereavement jury duty and voting. Other benefits include short-term and long-term disability company discounts Military Leave Pay adoption and surrogacy expense reimbursement and more. You will also receive PTO and/or PPTO that can be used for vacation sick leave holidays or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws where applicable. For information about PTO see