Senior GTM Manager, Creator Events, Creator Services

Amazons Creator Services is building the future of creator-driven live experiences and were looking for a strategic Business Developer to define and scale a suite of creator-based events that drive revenue and deepen fan engagement.

Were seeking a forward-thinking Business Developer to own and drive the strategy and execution of a suite of creator-based events from sponsored activations to live content recordings. This role sits at the intersection of strategy development and program management as our organization builds net-new event-based creator businesses.

You will work backwards from creator fan and sponsor needs to develop scalable event offerings that unlock unprecedented engagement opportunities. You will own the end-to-end strategy revenue model definition and operational execution for these experiences partnering closely with ad sales production marketing and creator teams to deliver flawless events that drive measurable business impact.

This role requires someone who can understand business objectives in the creator market triangulate requirements across diverse stakeholders oversee flawless event execution and measure success for continuous improvement.

Key job responsibilities
Strategy Development & Revenue Model Design
Develop new live event-based products and offerings that drive revenue and scale across a portfolio of diverse content creators including sponsored activations and live content recordings
Define revenue models and an operating P&L for event products in partnership with ad sales production and finance
Conduct market analysis to identify differentiated positioning pricing strategies and high-impact opportunities
Build relationships with key stakeholders across Creator Services Amazon Ads Brand Innovation Lab and creator-focused organizations
Program Management & Operational Excellence
Own end-to-end program management of event workstreams across internal teams (ad sales marketing production partner management) and external teams (creators and their teams vendors etc.)
Drive operational excellence through standardized processes vendor management and quality assurance
Define success metrics and implement measurement frameworks to track performance and iterate based on learnings
Manage multiple projects and priorities across teams in a fast-paced deadline-driven environment
Cross-Functional Leadership
Serve as the central point of contact across ad sales marketing production finance legal and creator partnership teams
Drive alignment on priorities timelines and resource allocation to meet launch goals
Communicate progress and insights to senior leadership through written narratives and business reviews
Influence teams without direct authority to deliver results in ambiguous environments

About the team
Amazons Creator Services leads creator programs that span media commerce and culture. The Creator Services team includes Creator Partnerships creator content studio Wondery and physical production facilities Studio126. We connect creators and Amazons diverse businesses helping bring big ideas to life across Wondery Amazon Music Twitch Audible Amazon Games and beyond. Join us in making Amazon the home for creators.

- Bachelors degree in management business administration economics engineering marketing
- Experience delivering results for large cross-functional initiatives/projects or experience in solving complex business challenges by delivering accurate and timely financial models analysis and recommendations that have a proven impact on business (e.g. financial savings operational improvements or customer benefits)
- Experience using data and metrics to measure impact and determine improvements
- Experience that includes strong analytical skills attention to detail and effective communication abilities
- 6 years of experience developing and executing go-to-market strategies for live events experiential marketing or creator-focused programs with demonstrated revenue impact
- Proven track record of owning complex event workstreams from concept through execution
- Proven track record managing multiple concurrent projects in fast-paced environments with competing priorities and tight deadlines
- Experience conducting market analysis to inform pricing strategies competitive positioning and business opportunity assessment

- MBA
- Experience delivering innovative entertainment experiences (inclusive of live events) to large audiences
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience meeting revenue targets and quotas
- 5 years of vendor management experience
- Deep understanding of sponsorship models creator monetization strategies and fan engagement
- Familiarity with Amazon Advertising products and the broader Amazon ecosystem
- 7 years of experience in creator economy influencer marketing or digital content businesses with measurable business outcomes
- Experience designing and scaling event-based revenue models from concept through execution including sponsored activations and live content experiences
- Experience defining success metrics and implementing measurement systems that drive continuous improvement and inform strategic decisions
- Proven ability to influence senior leadership and drive alignment across legal finance marketing and production organizations without direct authority

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 147900.00 - 200100.00 USD annually
USA NY New York - 162700.00 - 220200.00 USD annually