Product Marketing Manager

About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertipsno SQL required. When everyone in the organization can see and learn from the impact of their work on product marketing and company revenue metrics they are poised to make better decisions.

Over 9000 paid customers including companies like Netflix Pinterest Sweetgreen and Samsara use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

Locations Were Hiring In: San Francisco Bay Area New York City Seattle Austin or Denver

About the Role

Mixpanels product marketing team is pivotal in launching new features shaping messaging and ensuring our products resonate with customers. Were seeking a Product Marketing Manager who is customer-focused skilled at research and content creation and excels at bringing features to market. This person will work closely with product sales and broader marketing teams to execute go-to-market strategies create content and contribute to demand-generation campaigns.

This role focuses on creating compelling messaging conducting market research and driving sales enablement efforts along with other core product marketing initiatives to ensure our features meet market needs and support business growth. If youre passionate about product marketing and thrive in cross-functional collaboration this is the role for you.

Responsibilities

• Go-to-Market Execution: Support the planning and execution of go-to-market strategies for new features and product enhancements.
• Messaging and Positioning: Develop clear customer-centric messaging and positioning that highlights the value and differentiation of Mixpanels platform.
• Market Competitor and Customer Research: Conduct research to uncover customer pain points market trends and competitive intel. Use insights to inform product positioning messaging and sales enablement materials.
• Content Creation and Sales Enablement: Create high-quality collateral such as product briefs use cases and training materials to empower sales teams. Develop resources like battlecards FAQs and pitch decks to support feature adoption and sales efforts.
• Campaign Contribution: Partner with demand generation content and field marketing teams to contribute to integrated campaigns that drive feature awareness and adoption.
• Performance Monitoring: Track and analyze the performance of feature launches adjusting strategies and messaging as needed to optimize impact.
• Customer-Focused Mindset: Advocate for the customer by bringing their voice into messaging and product-related initiatives.

Were Looking For Someone Who Has

• Bachelors degree or equivalent experience.
• 3 years of experience in product marketing within B2B SaaS or analytics platforms.
• Experience with go-to-market planning messaging and launching features.
• Excellent writing and content creation abilities with a focus on crafting compelling narratives.
• Strong research skills with the ability to gather and analyze customer and market insights.
• Demonstrated ability to collaborate with cross-functional teams and drive alignment.
• Creative problem-solver with a customer-first mindset and a passion for delivering results.

Bonus Points:

• Knowledge of product analytics or similar tools (e.g. Mixpanel Amplitude) is a plus
• If you love building out new processes that standardize the teams best practices

#LI-Remote

Benefits and Perks

• Comprehensive Medical Vision and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Additional US Benefits: Pre-Tax Benefits including 401(K) Wellness Benefit Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

• Make Bold Bets: We choose courageous action over comfortable progress.
• Innovate with Insight: We tackle decisions with rigor and judgment - combining data experience and collective wisdom to drivepowerful outcomes.
• One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
• Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
• Champion the Customer: We seek to deeply understand our customers needs ensuring their success is our north star.
• Powerful Simplicity: We find elegant solutions to complex problems making sophisticated things accessible.

Why choose Mixpanel

Were a leader in analytics with over 9000 customers and $277M raised from prominent investors: like Andreessen-Horowitz Sequoia YC and most recently Bain Capital. Mixpanels pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling reliability design and service. Choosing to work at Mixpanel means youll be helping the worlds most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel we are focused on things that really matterour people our customers our partnersout of a recognition that those relationships are the most valuable assets we have. We actively encourage women people with disabilities veterans underrepresented minorities and LGBTQ people to apply. We do not discriminate on the basis of race religion color national origin gender gender identity or expression sexual orientation age marital status veteran status or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable we will consider for employment qualified applicants with arrest and conviction records. Weve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.