Director of Marketing
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Job Location:
Plymouth, MA - USA
Monthly Salary:
$ 95000 - 110000
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Position Overview
The Director of Marketing is a senior leader who oversees day-to-day marketing operations team performance vendor relations and campaign results. Responsibilities also include leading the execution of New Horizon Academys marketing and enrollment strategy across all locations. This role translates organizational strategy into actionable plans campaigns and systems that drive enrollment growth brand consistency and family engagement.
The Director is a strategic partner to leadership guiding brand vision optimizing marketing processes and ensuring alignment with organizational goals while mentoring and developing a high-performing team. The role also includes representing the organization publicly and internally by effectively communicating in meetings and events.
Essential Job Functions
Marketing Execution & Brand Consistency
- Develop and execute marketing strategies aligned with NHAs mission brand standards and enrollment goals.
- Ensure consistent brand identity messaging and quality across all locations and platforms.
- Oversee campaign development timelines and deliverables.
- Maintain accuracy and compliance of all public-facing marketing materials.
- Foster creative problem-solving and innovation across campaigns and initiatives.
Enrollment Support & Lead Management
- Partner with Operations and School Leaders to support enrollment goals.
- Oversee lead generation and conversion efforts across digital and local channels.
- Monitor enrollment funnels and identify opportunities for optimization.
- Support enrollment campaigns tied to seasonal location-specific or organizational priorities.
- Apply data-driven decision-making and analytic thinking to guide marketing strategies.
Digital Local & Community Marketing
- Oversee website content digital advertising email marketing social media and listings.
- Ensure accuracy and consistency across digital maps directories and third-party platforms.
- Support location-level marketing needs and community outreach initiatives.
- Coordinate marketing support for new center openings or enrollment recovery efforts.
- Build strong community and external relationships to enhance brand reputation.
- Serve as a public-facing and internal representative of NHA presenting at internal leadership meetings and events.
Team Leadership & Vendor Management
- Lead coach and develop the Marketing team.
- Set clear priorities performance expectations and accountability structures.
- Manage external vendors agencies and freelancers within approved scope.
- Support onboarding and training for marketing-related roles.
- Demonstrate emotional intelligence empathy and adaptability in managing teams and stakeholders.
Systems Reporting & Optimization
- Oversee day-to-day use of CRM and marketing systems.
- Track campaign performance enrollment metrics and lead data.
- Provide regular reporting and insights to executive leadership.
- Identify process improvements to increase efficiency clarity and scalability.
- Exhibit strong-problem solving organizational and critical thinking skills.
Qualifications
- Bachelors degree in Marketing Communications Business or related field
- A minimum of 5 years of progressive marketing experience
- Proven experience leading teams and managing execution across multiple channels
- Strong working knowledge of digital marketing branding and analytics with the ability to assess data and make informed recommendations
- Must be adaptable to various competing priorities with attention to detail
- Ability to hold brand integrity at the highest standards
- Excellent organizational communication presentation and collaboration skills
- High emotional intelligence and empathy to foster collaborative supportive work environment.
- Ability to lead through influence and inspire cross-functional teams.
- Agile adaptable and solution-oriented in dynamic environments.
- Results-driven with strong ownership accountability and follow-through.
- Creative innovative and forward-thinking approach to marketing and enrollment strategies.
- Comfortable with public speaking and representing the organization in both internal and external forums.
Preferred
- Proven experience supporting enrollment growth for multi-location operations
- Familiarity with CRM and marketing automation platforms
We are proud to offer a complete benefits package and exciting perks which include...
- Annual Salary Range: $95000 - $110000
- Company sponsored Medical Dental and Vision Insurance
- Access to supplementary benefits like Short Term Disability and Life Insurance
- 401K with company match
- Competitive PTO offerings
- Generous childcare discount
- Employee and family referral bonuses
- Potential to earn quarterly bonuses
- Monthly Cell Phone Reimbursement
- Opportunities for career growth
- Ongoing paid professional development opportunities
- and much more!
APPLY TODAY!
E.O.E
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
New Horizon Academy, a Minnesota family-owned company, has been serving young children since 1971. Discover the difference at New Horizon Academy today!
