Staff Backend Engineer, Marketing Tech

About the Team:

The Growth Team leads the companys efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to telland a mind-blowing must-taste product to introduce to the world. And because of this the skys the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission as a marketing team to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories but usher in a new era of the chef-centric marketplace.

The role:

As a Staff Software Engineer in Marketing Technology you will be responsible for designing and architecting scalable platforms that allow our company to effectively reach customers across various channels. This role is highly cross-functional where you will act as a close partner to marketing design product data and policy teams to make impactful changes. You will ensure the seamless integration of our marketing technology stack driving both mobile and desktop customer experiences and optimizing our marketing performance through data-driven insights.

You have deep expertise in customer data platforms (CDP) like Segment A/B testing platforms such as StatSig and a solid understanding of how advertising platforms function. This person should have the technical ability to manage and integrate complex MarTech ecosystems driving efficiency scalability and accuracy in our marketing campaigns.

Responsibilities:

• Lead the architecture implementation and integration of the marketing technology stack across desktop and mobile environments ensuring seamless operation between internal systems and external platforms.
• Collaborate with cross-functional teams to integrate customer data platforms (CDPs) such as Segment building custom data pipelines and ensuring that marketing data is collected processed and utilized efficiently.
• Work closely with the marketing and growth teams to support A/B testing strategies using platforms like StatSig helping optimize website and app experience based on test outcomes.
• Integrate advertising platforms (e.g. Google Ads Meta TikTok) with the broader MarTech ecosystem to ensure accurate tracking reporting and optimization.
• Ensure data quality and governance for marketing technology integrations and customer data flows maintaining high levels of accuracy in campaign tracking and reporting.
• Support the setup and scaling of personalization strategies through MarTech tools ensuring that customer experiences are optimized for engagement and conversion.
• Provide technical leadership in scoping new MarTech solutions and enhancements to existing platforms driving best practices in platform integration and management.
• Monitor and troubleshoot system integrations resolving any issues related to data flows API connections or platform performance.
• Design scalable APIs and reliable production systems to support a robust MarTech stack.
• Stay current with industry trends and emerging technologies continuously evaluating and recommending improvements to the marketing tech stack.

Minimum Requirements:

• BS degree in Computer Science or other related fields (MS or Ph.D. preferred).
• 8 years of industry experience in a fast-paced tech environment.
• Expertise in customer data platforms (CDPs) particularly Segment or similar platforms is a must.
• Demonstrated experience collecting and building out pipelines with customer click tracking event streams
• Solid understanding of web technologies such as HTTP methods web sockets Server Side Events Web Hooks
• Proficiency with A/B testing platforms like StatSig including setting up and analyzing experiments for both web and mobile applications.
• Strong understanding of advertising platforms (e.g. Google Ads Meta TikTok) and their data and API integrations.
• Design experience in scalable APIs and building reliable production systems.
• Experience in both mobile and desktop MarTech environments including app integrations and data flows across devices.
• Deep knowledge of API integrations data mapping and data management within a marketing tech stack.
• Problem-solving mindset with the ability to handle complex technical challenges.
• Strong communication skills with the ability to collaborate effectively with marketing product and engineering teams.
• Fluent in English

Preferred Requirements:

• Experience building data pipelines and working with data warehousing technologies such as Snowflake and DBT
• Familiarity with personalization tools and frameworks for delivering customized user experiences.
• Knowledge of data privacy regulations (e.g. GDPR CCPA) and their implications on marketing technologies.

Learn More About CookUnity

We believe great leadership starts with alignment on vision values and ways of working. To give you deeper insight into who we are and what were looking for we invite you to explore:CookUnitys Leadership Principles The values and behaviors that guide how we operate collaborate and scale.

We hope this provides valuable insight into our culture and product vision. If this excites you wed love to connect!

Benefits

Get paid in USD.

Work remotely: design the life that you want

Enjoy 15 days of vacation each year from the start date

16 fully paid Argentinean holidays

5-year Sabbatical: After 5 years with CookUnity you get a 4-week paid sabbatical

Paid family leave

Compassionate Leave: 3-5 days each time the need arises

Customize the benefits that suit your needs! Access a range of perks tailored to you including learning opportunities wellness memberships delivery apps and more through our comprehensive benefit platform

Personalized English coach