Manager, Demand Generation and Sales Enablement

Clemmons, NC - USA

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

Overview

Hayward Flow Control a division of Hayward Industries is a leading U.S. manufacturer of industrial thermoplastic valves actuation and controls instrumentation filters strainers corrosion resistant pumps bulkhead fittings and tank accessories. Hayward Flow Control products are used in water and wastewater treatment chemical processing & transfer chemical feed aquatic/animal life support systems mining and many other industrial processing systems worldwide. Haywards thermoplastic and actuation products accommodate aggressive and corrosive environments delicate ecosystems or the strictest chemical balances to keep water and life working together.

The Senior Manager Demand Generation and Sales Enablement develops and executes integrated marketing strategies to drive qualified leads and support the sales team across key OEM accounts Capex projects distribution and e-commerce channels. This role partners with sales and marketing leadership overseeing all demand generation initiatives and ensuring the sales team is equipped with effective tools and content.

Responsibilities

Lead Multi-Channel Demand Generation: Design and execute integrated campaigns across paid search social media SEO/SEM email marketing e-commerce and distribution channels. Leverage Haywards Made in USA advantage and implement account-based marketing for high-value targets.

Sales Enablement & Content Development: Collaborate with marketing to produce and continuously improve sales enablement materials including technical blogs case studies thought leadership battle cards pitch decks and ROI calculators. Establish feedback loops between sales and marketing to enhance content and lead quality.

Distributor & Channel Programs: Build distributor enablement programs and co-branded initiatives to support channel partners.

Marketing Technology & AI Integration: Manage and evolve the marketing technology stack including CRM and automation platforms. Integrate AI-driven tools for real-time engagement analytics predictive lead scoring and personalization. Implement marketing automation and lead nurturing to advance prospects through the sales funnel.

Analytics & Performance Measurement: Track and analyze key performance indicators (KPIs) including MQLs SALs pipeline influence win rates and customer acquisition costs. Use AI/ML tools for marketing data analysis campaign optimization and ROI measurement.

Go-to-Market Strategy: Collaborate on go-to-market strategies and new product launches

Qualifications

Bachelors degree in Marketing Business or related field.

10 years of marketing experience preferably in industrial manufacturing or technical sectors.

Proven success in building scalable demand generation programs.

Expertise in digital marketing sales enablement CRM and marketing automation.

Proficiency with analytics and campaign management tools.

Strong project management and communication skills.

Experience integrating AI solutions into marketing and sales workflows including predictive analytics lead scoring models and AI-driven engagement tools (e.g. chatbots personalization engines).

Background in distribution/channel marketing and MRO industries is highly desirable.

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Required Experience:

Manager

OverviewHayward Flow Control a division of Hayward Industries is a leading U.S. manufacturer of industrial thermoplastic valves actuation and controls instrumentation filters strainers corrosion resistant pumps bulkhead fittings and tank accessories. Hayward Flow Control products are used in water a...