Senior Director, Measurement

The Sr. Director of Measurement establishes and leads AMSs measurement discipline a new function designed to unify how we evaluate media and marketing effectiveness across clients tools and partners.

This is a hands-on leadership role responsible for building and managing vendor relationships and developing scalable frameworks for learning and performance evaluation. The Director will guide how AMS measures what matters for each individual client media campaign or agency partner.

Initially this role will be highly collaborative with matrixed access to analysts planners and data scientists across the organization. You will be hands-on in the numbers and doing what needs to be done to establish and advance new product offerings.

Strategic Leadership & Client Impact

• Define AMSs measurement strategy and roadmap; codify what good measurement looks like across clients.
• Develop frameworks and protocols for campaign evaluation attribution and experimentation.
• Create and maintain client-specific Learning Agendas to guide optimization and decision-making.
• Advise clients on the right measurement approach selecting managing and interpreting results from MMM MTA incrementality and attention studies.
• Translate complex data and statistical models into clear actionable business insights.
• Represent SRP and AMS in senior client conversations strategic reviews and industry thought leadership.

Vendor & Technology Management

• Own relationships with measurement vendors analytics partners and data providers; evaluate performance and negotiate agreements.
• Stay current on evolving open-source methodologies and privacy-safe data environments.
• Identify emerging tools and technologies that improve measurement quality or efficiency; lead pilot testing and integration.
• Collaborate with Procurement IT and Analytics to ensure compliance interoperability and data governance.

Cross-Functional Collaboration & Internal Enablement

• Partner closely with Strategy Planning Research and Analytics to embed measurement thinking into all stages of planning and activation.
• Ensure tagging tracking and data integrity best practices are consistently applied across campaigns.
• Build internal measurement hygiene including standards for data documentation reporting cadence and vendor evaluation.
• Educate teams across AMS on measurement frameworks experimental design and interpretation.
• Develop templates and repeatable deliverables such as measurement briefs test plans and post-campaign analyses.

Product & Thought Leadership

• Contribute to the design and improvement of AMSs proprietary measurement frameworks and tools.
• Establish AMSs point of view on emerging measurement trends and communicate it internally and externally.
• Publish insights case studies and thought leadership that advance AMSs reputation for measurement innovation.

Experience & Expertise

• 10 years of experience in marketing measurement analytics or strategy with increasing leadership responsibility.
• Deep understanding of attribution MMM incrementality testing and causal inference methodologies.
• Experience evaluating and managing external measurement vendors and SaaS-based tools.
• Demonstrated success designing and implementing measurement programs that drive business outcomes.
• Hands-on familiarity with statistical analysis and experimentation tools (e.g. SQL R Python Power BI Tableau).
• Strong understanding of data governance privacy regulations and clean room environments.

Technical Acumen

• High proficiency in Excel and PowerPoint; ability to build and communicate complex findings visually and succinctly.
• Working knowledge of major data sources (Nielsen Comscore YouGov Resonate MRI) and programmatic reporting platforms.
• Capable of translating analytics and research into actionable strategic narratives.

Were Excited About You Because

• You see measurement as a growth strategy not a reporting function. You can work in in the real world of missing or messy data and come up with ways to advance projects anyway.
• Youve worn many different hats and can thrive at the intersection of data science media planning and client storytelling.
• You can simplify complexity and build confidence around ambiguous or evolving data sets.
• You are both a builder and a teacher capable of creating new systems and bringing others along.

Travel

This role requires occasional domestic travel (up to 10%) for client meetings vendor events and industry conferences. Some night/weekend work may be required.

Unfortunately we are unable to sponsor or take over sponsorship of an employment Visa at this time.

The salary range for this role is $155000 - $165000. The successful candidates salary will depend on the actual ranges of current employees in the subject position market considerations budgetary considerations geography as well as the candidates skill set level of experience and qualifications. AMS offers a very competitive benefits package inclusive of medical coverage dental vision disability 401k paid time off community engagement opportunities great colleagues and great learning opportunities.