Senior Director of Marketing – Power & Energy Resources Software
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Job Location:
Atlanta, GA - USA
Monthly Salary:
$ 149100 - 248600
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description Summary
GE Vernova is seeking a Senior Director of Marketing to lead global marketing strategy and execution for its Power & Energy Resources Software business with a primary focus on accelerating growth of the Asset Performance Management (APM) software portfolio and support the Controls business. This leader will be responsible for defining and executing a comprehensive marketing strategy that drives demand strengthens market leadership and positions GE Vernovas APM and Controls solutions as mission-critical platforms for reliability efficiency and decarbonization across the energy and industrial ecosystem. The role partners closely with Product Management Commercial Sales Digital Customer Success and Corporate Marketing teams to deliver measurable pipeline impact and long-term brand equity.Job Description
Roles and Responsibilities
Strategic Marketing Leadership
- Own the global marketing strategy for GE Vernovas APM software portfolio aligned to growth revenue and market expansion goals
- Translate business objectives into integrated marketing plans spanning positioning messaging demand generation and thought leadership
- Define clear value propositions for diverse buyer personas including executives operations leaders reliability engineers and digital leaders
Growth & Demand Generation
- Lead marketing programs that drive qualified pipeline bookings influence and customer expansion
- Partner with Sales and Commercial Excellence teams to align campaigns with account-based strategies and regional priorities
- Establish KPIs and dashboards to measure marketing performance ROI and revenue impact
Product & Portfolio Marketing
- Serve as the marketing voice for the APM suite shaping go-to-market strategy launches and lifecycle marketing
- Develop compelling narratives around industrial AI predictive analytics asset reliability and energy transition outcomes
- Support competitive differentiation and analyst engagement
Brand Content & Thought Leadership
- Elevate GE Vernovas leadership position in asset performance reliability and digital energy transformation
- Oversee creation of high-impact content including customer stories executive thought leadership industry reports and event messaging
- Represent the business at key industry forums conferences and customer events
Customer & Market Insight
- Leverage customer insights market trends and competitive intelligence to inform strategy and messaging
- Partner with Customer Success to amplify value realization stories and drive advocacy
- Ensure marketing reflects customer outcomes across Power generation (renewables grid and industrial energy users) Oil & Gas (Upstream Downstream) and Metals and Mining industries
Team & Cross-Functional Leadership
- Build mentor and lead a high-performing global marketing team
- Operate as a trusted partner to Product Sales Customer Successand Executive Leadership
- Influence without authority in a complex matrixed organization
Required Qualifications
- 12 years of progressive marketing leadership experience in B2B enterprise software SaaS or industrial technology
- Proven success driving growth for complex software portfolios with long sales cycles and multiple buyer personas
- Strong background in product marketing demand generation and go-to-market execution
- Experience partnering closely with global sales and product managementorganizations and senior executives
- Data-driven mindset with strong analytical and storytelling skills
Desired
- Experience in asset-intensive industries (energy power generation utilities oil & gas industrials)
- Familiarity with Asset Performance Management Industrial AI analytics or digital twins
- MBA or advanced degree
- Experience marketing solutions that support reliability decarbonization and operational excellence
Leadership Characteristics
- Strategic thinker with a strong bias for execution
- Customer-centric and outcome-oriented
- Comfortable operating at the intersection of technology operations and business value
- Inspires teams and influences senior stakeholders
- Thrives in a fast-moving transformation-driven environment
GE Vernova offers a great work environment professional development challenging careers and competitive compensation. GE Vernova is anEqual Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.
GE Vernova will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Relocation Assistance Provided: Yes
Required Experience:
Exec
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
GE Vernova's Asset Performance Management software can help you increase asset reliability, minimize costs and reduce operational risks. View a demo today.
