Director of Marketing
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Job Location:
Phoenix, NM - USA
Monthly Salary:
Not Disclosed
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Job Summary
We are seeking a strategic growth-oriented Director of Marketing to lead and scale our marketing function across our civil engineering and software development business lines. This executive-level role is responsible for building a high-performance marketing strategy that strengthens brand authority drives measurable revenue growth and positions the firm as an industry leader.
The Director of Marketing will oversee digital strategy brand development thought leadership public sector marketing and business development supportwhile translating complex engineering and technical solutions into compelling narratives that resonate with clients partners and top-tier talent.
This role reports to executive leadership and serves as a key contributor to company-wide growth strategy.
Key Responsibilities
Marketing Strategy & Leadership
- Develop and execute a comprehensive multi-channel marketing strategy aligned with corporate growth objectives across civil engineering and software services
- Establish marketing KPIs tied to revenue pipeline growth brand visibility and recruitment
- Partner with executive leadership to support strategic planning market expansion and positioning initiatives
- Build mentor and manage internal marketing resources and external partners
- Oversee marketing budget planning allocation and ROI reporting
- Serve as brand steward ensuring consistency and excellence across all touchpoints
Digital & Social Media Strategy (Core Growth Channel)
- Lead the firms digital presence with emphasis on high-impact B2B engagement across LinkedIn Instagram YouTube X (Twitter) and emerging platforms
- Develop executive-level thought leadership strategies highlighting innovation in infrastructure civil engineering and technology solutions
Oversee content strategy including:
- Major project storytelling and case studies
- Technical insights and industry education
- Product/software solution positioning
- Awards recognition and public sector achievements
- Employer branding and talent acquisition campaigns
- Translate complex engineering systems data platforms and software tools into accessible compelling messaging
- Monitor analytics and optimize performance based on engagement conversion and lead generation metrics
- Track industry trends across AEC GovTech and infrastructure technology markets
Website & Digital Experience Leadership
- Own the company website ecosystem as a primary marketing recruiting and business development engine
- Lead strategy for UX SEO technical performance and conversion optimization
- Align website architecture to support both professional services (civil engineering) and SaaS/software offerings
- Oversee content development landing pages product/service positioning and lead capture systems
- Manage CMS strategy analytics dashboards and continuous performance improvements
- Coordinate internal stakeholders and external agencies to ensure scalable digital infrastructure
Brand Development & Market Positioning
- Elevate brand positioning across public infrastructure municipal services and technology innovation markets
- Define differentiated messaging that communicates both engineering expertise and digital capabilities
- Ensure consistent visual identity tone and messaging across all proposals campaigns and digital assets
- Lead development of high-impact marketing collateral presentations and executive messaging
Public Sector & Business Development Support
- Provide strategic oversight for Statements of Qualifications (SOQs) RFP responses and public agency submissions
- Align marketing materials with company vision compliance standards and operational SOPs
- Collaborate closely with business development and project leadership to strengthen win strategies
- Develop digital assets and storytelling that support long-term public agency relationships
Qualifications
- Bachelors degree in Marketing Communications Business or related field (MBA preferred)
- 8 years of progressive marketing experience with leadership experience strongly preferred
- Background in civil engineering construction architecture infrastructure technology SaaS or related professional services
- Demonstrated success building and executing B2B growth marketing strategies
- Experience managing marketing budgets and measuring ROI
- Strong expertise in CMS platforms SEO analytics and marketing performance tools
- Proven ability to lead cross-functional collaboration with technical and executive teams
- Exceptional storytelling abilitytranslating complex engineering and software concepts into market-facing value propositions
- Strategic thinker with hands-on execution capability
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Civil engineering & structural LEED engineering, construction building, land planning development, E85 hydraulic environmental & surveying transportation.
