1) Job Purpose |
The Sales & Marketing Lead Offline Channelwill be responsible for developing and managing Kosalas offline sales and marketing ecosystem across retail stores exhibitions shop-in-shop formats and institutional/B2B channels.This role combines strategic planning brand building and hands-on execution to establish Kosala as a leading premium artisanal brand with strong social impact. |
4) Key Result Areas/Accountabilities: |
Key Result Areas/Accountabilities | Supporting Actions |
Sales & Channel Development | - Develop and execute strategies for offline sales channels retail exhibitions shop-in-shops and institutional/B2B partnerships.
- Build and nurture relationships with premium segment retailers corporate buyers and artisan market networks.
- Identify and expand new market opportunities for premium Kosa silk products.
- Achieve sales targets while upholding the brands ethical and sustainable principles.
|
Marketing & Brand Promotion | - Plan and lead offline marketing initiativesto enhance visibility and brand recall.
- Curate exhibition participation pop-ups and retail experiencesaligned with Kosalas brand story.
- Work closely with the design and communications teams on visual merchandising product presentation and storytelling.
|
Team & Operations Management | - Lead and mentor a small marketing and sales operations team to ensure seamless execution.
- Oversee inventory management pricing and logistics for offline channels.
- Gather customer feedback and insights to guide product and marketing strategies.
|
Reporting & Insights | - Track performance metrics across channels and provide regular business reports.
- Monitor market trends and competitor activities to support business decisions.
|
Required Experience:
Manager
1) Job PurposeThe Sales & Marketing Lead Offline Channelwill be responsible for developing and managing Kosalas offline sales and marketing ecosystem across retail stores exhibitions shop-in-shop formats and institutional/B2B channels.This role combines strategic planning brand building and hands-o...
1) Job Purpose |
The Sales & Marketing Lead Offline Channelwill be responsible for developing and managing Kosalas offline sales and marketing ecosystem across retail stores exhibitions shop-in-shop formats and institutional/B2B channels.This role combines strategic planning brand building and hands-on execution to establish Kosala as a leading premium artisanal brand with strong social impact. |
4) Key Result Areas/Accountabilities: |
Key Result Areas/Accountabilities | Supporting Actions |
Sales & Channel Development | - Develop and execute strategies for offline sales channels retail exhibitions shop-in-shops and institutional/B2B partnerships.
- Build and nurture relationships with premium segment retailers corporate buyers and artisan market networks.
- Identify and expand new market opportunities for premium Kosa silk products.
- Achieve sales targets while upholding the brands ethical and sustainable principles.
|
Marketing & Brand Promotion | - Plan and lead offline marketing initiativesto enhance visibility and brand recall.
- Curate exhibition participation pop-ups and retail experiencesaligned with Kosalas brand story.
- Work closely with the design and communications teams on visual merchandising product presentation and storytelling.
|
Team & Operations Management | - Lead and mentor a small marketing and sales operations team to ensure seamless execution.
- Oversee inventory management pricing and logistics for offline channels.
- Gather customer feedback and insights to guide product and marketing strategies.
|
Reporting & Insights | - Track performance metrics across channels and provide regular business reports.
- Monitor market trends and competitor activities to support business decisions.
|
Required Experience:
Manager
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
