Marketing Director, JBL Brand and Advertising

A Career at HARMAN

As a technology leader that is rapidly on the move HARMAN is filled with people who are focused on making life better. Innovation inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together youll discover that at HARMAN you can grow make a difference and be proud of the work you do every day.

Do you want to work for some of the worlds leading audio brands Become a part of the HARMAN team and get to work for JBL and Harman/Kardon.

By joining HARMAN youll dive headfirst into the exciting world of headphones portable speakers party boxes and other audio technologies and contribute to the success of Harman Lifestyle EMEA business. The consumer audio industry is fast paced fun and dynamic and were looking for someone who is proactive loves to work with a lot of different stakeholders from all over the globe and has creative ideas.

You will join our Group Marketing department either in Amsterdam The Netherlands or Northridge US in the position of:

Director Marketing JBL Brand and Advertising

Introduction: A Career at HARMAN Lifestyle

Were a global multi-disciplinary team thats putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle you connect consumers with the power of superior sound.

About the Role:

As the Director of Global Marketing and Advertising you will create and deliver the global brand strategy and 3-year brand growth plan for JBL. You will provide governance positioning and messaging leadership as well as develop the multi-year advertising roadmap which will influence regional spend across JBL programs and campaigns. This position is accountable for driving performance and results and aligning multiple teams and agency partners with business brand and organizational priorities.

This role reports to the Director Marketing Brand Strategy and Management and will have one direct report: Manager Marketing Brand Governance and Campaigns.

What You Will Do:

In this role youll help shape how the world experiences the JBL brand. Youll bring people together around a clear inspiring brand direction and make sure our teams across the globe have what they need to bring that story to life.

Lead Brand Positioning Development

• Partner with insights teams to gather consumer cultural and competitive learnings that guide creative and media choices supporting a testandlearn approach.

Own & Evangelize Global Brand Strategy

• Align and inspire teams around JBLs brand expression and purpose ensuring regional and functional partners can activate it effectively.

Annual Brand Planning Processes

• Lead annual brand planning including calendars milestones and roles across global and regional teams.
• Build 360 activation and investment frameworks and reinforce evergreen brand platforms.

Brand Governance

• Maintain guidelines toolkits and asset libraries ensuring global consistency and thoughtful regional adaptation.

Execute Advertising Campaigns

• Manage agency briefs timelines budgets and production; ensure highquality campaign rollout.
• Maximize ROI on largescale media budgets through strong creative smart media planning and effective partnerships.

What You Need to Be Succesful:

• At least 15 years of progressive experience in brand management advertising or related marketing functions including significant experience leading global cross-functional teams at a director level or above.
• Strong analytical skills and the ability to synthesize market competitive and consumer data into actionable insights.
• Advanced experience managing agency relationships campaign deliverables budgets and creative production.
• Exceptional leadership communication and stakeholder management skills with the ability to resolve complex challenges and drive consensus among diverse teams.
• Strategic problem-solving abilities; experience identifying and leveraging available resources to solve vital operational and organizational challenges and/or opportunities.

Bonus Points if You Have:

• Systems thinking approach to design scalable playbooks asset systems and processes that travel across markets.
• Powerful vision for how brands can become best in class and the tenacity to pioneer cross-functional ways of working and break through organizational siloes to achieve superior outcomes.
• International experience and a global mindset.
• Change-management mindset: anticipates impact builds stakeholder alignment and drives adoption of new processes tools and ways of working through clear communication training and measurable reinforcement.

What We Offer:

• Competitive wellness benefits and 401K Retirement Savings plan.

• An inclusive and diverse work environment that fosters and encourages career development opportunities.

• Flexible work schedule with a culture encouraging work-life integration and collaboration in a global environment.

• Professional development opportunities through HARMAN Universitys business and leadership academies and extensive course catalog.

• Tuition Reimbursement.

• Access to employee discounts on world-class HARMAN products (JBL Harman/Kardon etc.).

• Be Brilliant employee recognition and rewards program.

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HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard torace religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.