Digital Designer (Mid-Weight)

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.

We are Allwyn UK part of the Allwyn Entertainment Group a multi-national lottery operator with a market-leading presence across Europe which includes Czech Republic Austria Greece Cyprus & Italy.

While the main contribution of The National Lottery to society is through the funds to good causes at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime largescale transformation journey by creating a National Lottery that delivers more money to good causes.

Well talk a bit more about us further down the page but for now lets talk about the role and who were looking for

A bit about the role
This role is responsible for delivering high-impact innovative integrated creative projects across digital media translating complex briefs into simple high-impact digital assets. You will translate the requirements of a brief into innovative digital assets ensuring all work is aligned with brand guidelines and optimised for performance across web mobile and in-store digital platforms. As a conceptual thinker you will bring a blend of artistic flair and technical precision to the team developing imaginative solutions that push the boundaries of digital advertising.

What youll be doing

• Conceptualisation & Execution: Lead the design and production of digital advertising assets primarily focusing on high-performing web banners social media assets and direct response creative.
• Creative Thinking: Contribute to team brainstorms as a conceptual thinker finding innovative ways to answer briefs with a genuine enthusiasm for the creative and advertising industry.
• HTML5 Animation: Create sophisticated lightweight HTML5 animated banners using tools like Adobe Animate or Google Web Designer ensuring seamless performance across all devices.
• Retail Media Screens: Develop and deliver engaging digital content specifically for retail media screens. This includes HTML-coded animations and motion graphics tailored for the retail landscape.
• Campaign Delivery: Execute creative concepts from initial brief through to final assets including asset resizing and versioning for multi-channel campaigns.
• Brand Stewardship: Ensure all digital creative is strictly aligned with visual and verbal identity guidelines while pushing the boundaries of what is possible in digital and retail environments.
• Technical Optimisation: Optimise file sizes and code to ensure fast loading times and compliance with technical specifications for various ad networks and retail media hardware.
• Collaboration: Actively share creative ideas trends and techniques across the wider design team to foster a culture of innovation and continuous improvement.

What experience were looking for

• General Experience: Demonstrable experience in a design role within a studio or agency environment with a portfolio showcasing a mix of graphic design motion graphics and digital display.
• Digital Specialism: Knowledge of HTML5 animation and an understanding of the technical limitations and possibilities of web programming.
• Retail & DOOH: Experience or a strong understanding of designing for digital-out-of-home (DOOH) or retail media screens understanding how to capture attention in a physical environment.
• Software Expertise: Advanced proficiency in Adobe Creative Cloud (After Effects Photoshop Illustrator InDesign) and specialised animation tools (Adobe Animate).
• Technical Knowledge: While not essential experience with GreenSock (GSAP) and JavaScript is highly desirable to help push the boundaries of interactivity and animation.
• Direct Response Knowledge: A strong grasp of digital best practice using colour theory layout and visual hierarchy to maximise engagement and create thumb stopping content.
• Production Knowledge: Working knowledge of web accessibility usability guidance and the process of supplying production-ready assets for complex digital ecosystems.
• Conceptual Innovation: A proven ability to translate complex briefs into simple high-impact digital stories. You should be as comfortable at the brainstorming stage as you are during technical execution.
• Advertising Passion: A deep understanding of the current digital advertising landscape including emerging trends in social media direct response best practices and interactive design

About us:

Weve developed ground-breaking technologies built player protection frameworks and have a proven track record of making lotteries better.

• Innovation - We pride ourselves on it! Were constantly looking for new ways to excite our customers bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
• Giving back Did you know that playing the lottery generates around 30m a week for charities and good causes in the UK Our aim is to have doubled this number by the end of the first 10 year licence
• Sustainability Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this
• Inclusion and accessibility We are making all parts of The National Lottery inclusive whether you play a game in a store or online.

If you need any assistance or adjustments to this job description or in the application process please contact a member of the talent team at and well be happy to help.

**Being the custodians of the National Lottery license is a big responsibility so all of our roles are subject to extensive background checks**

An inclusive reward offering with wellbeing at the centre

At Allwyn weve put together a range of inclusive benefits and policies to support our colleagues at every stage of their lives and careers.

Heres a list of some of the fantastic benefits we offer

• Company bonus scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave 2 Life Days (and bank holidays)
• Complimentary Private Medical
• Life Assurance
• Enhanced Maternity & Paternity leave
• 500 wellness allowance
• Access to nutritional advisor and personal trainers
• Discounted Health Assessments
• Complimentary Financial coaching

Our benefits and policies reflect our commitment to wellbeing and inclusivity and are enhanced with features that benefit our colleagues (and their families). By offering a variety of benefits that support our colleagues we continue to create a place of work where people feel rewarded and can succeed.

A place of belonging

We want to create one of the UKs most inclusive organisations where people can bring the best of themselves to do their best work every day for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination harassment or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs the job requirements and the individual qualifications. Allwyn encourages applications from individuals regardless of age disability (visible or hidden) sex gender reassignment sexual orientation pregnancy and maternity race religion or belief and marriage and civil partnerships.

We are a Disability Confident Leader which means weve taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.

Required Experience:

IC