Data Analyst

Plano, TX - USA

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Conducted in-depth analysis using Adobe Analytics Workspace to evaluate user behavior web traffic trends content performance and funnel conversions.
Built interactive dashboards and automated reporting solutions to support Product Marketing and CX teams with real-time data-driven decisions.
Created custom segments calculated metrics and visualizations to identify opportunities that improved engagement retention and conversion KPIs.
Performed funnel cohort and pathing analysis to uncover customer friction points and recommend optimization strategies.
Defined analytics tracking requirements and collaborated with engineering teams to validate tagging using Adobe Launch and Adobe Debugger.
Provided detailed insights to stakeholders on campaign performance customer journeys and A/B test outcomes.
Ensured data quality by performing regular audits validating data discrepancies and documenting measurement frameworks.

Leveraged Adobe Analytics data with external sources (SQL Excel Power BI) for integrated reporting and deeper analysis

Conducted in-depth analysis using Adobe Analytics Workspace to evaluate user behavior web traffic trends content performance and funnel conversions. Built interactive dashboards and automated reporting solutions to support Product Marketing and CX teams with real-time data-driven decisions. Creat...