Communications Planning Director

1355 Communications Planning Director Client Teams

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planetclientsand communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

ABOUT WPP & OPENDOOR

At WPP were constantly reinventing the future of creativity on an ever-broader canvas bringing together unrivalled talent resources and skills to provide an integrated offer of communications experience commerce and technology.

Over the last decade we have developed a dedicated global client practice with the mission of accelerating WPPs impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a clients specific needs and challenges providing easy access to the right capabilities. And thats why weve builtOpenDoorforAmazon.

OpenDooris a unique integration of the best of WPP and Amazon building on their respective strengths and visions. Whether at WPP or at Amazon every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to driveimpact for them to innovate learn thrive and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity fueled by our industry-leading approach to People Platforms and Process. OpenDoor spans across all WPP agencies and disciplines such as media business consultancy communications and brand strategy tech and commerce public relations and production.

OpenDoors values are built from Amazons own16 Leadership Principles and WPPs core values of Open Optimistic and Extraordinary. Together when WPPs Creative Transformation meets Amazons next-level customer centricity our people come together to challenge and impact whats done today and build a better future.

By joining OpenDoor not only are you joining a cross-function team partnering with one of WPPs top five global clients but you are also taking a step to challenge yourself and the world around you every day working in the most unusual way on some of Earths most ambitious opportunities in marketing tech media business and creativity.

ABOUT THE ROLE

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Comms Planning Director for Amazon CDS. This is a Full-time position based in London.

This role plays a crucial part in supporting WPPs mission to deliver consistency delivery excellence and best in class service for Amazon in every country across its CDS (Consumer Devices and Services) lines of business a varied and dynamic portfolio including Amazon Leo Alexa Kindle Kids Tablet and Fire TV.

OpenDoor is Amazons media partner everywhere in the world except North America and Latin America and makes up a considerable proportion of Amazons global marketing efforts.

Responsibilities

Media planning:

• Has an highly developed understanding of media channels channel ecosystems and planning best practices.
• Work closely with the Strategy team to translate strategic approach into planning practices for specific client briefs and pitches.
• Have an advanced understanding of the Purchase Journey thinking and planning philosophy across all client work. Including becoming an expert in a broad set of internal tools as well as external tools to build a deep understanding of the consumer the clients business and its specific opportunities.
• Have an expert overview of the media market landscape trends and start to build media owner relationships

Campaign management & effective communication:

• Oversee campaign management ensuring quality control and output is of the highest standard.
• Develop a skilled understand of commercial practises and of the wider agency.
• Build and maintain client and agency relationships at a senior/mid-senior level to ensure a comprehensive understanding of stakeholders and client business.

Comms planning and storytelling:

• Lead multi-market comms strategies with the comms planning team.
• Direct the central and local planning teams on comms planning campaigns and workstreams.
• Own planning presentations and narratives including defining the inputs needed and working with the wider teams in London and the European countries to compile work and meet deadlines.
• Lead brainstorm and idea creation for campaigns
• Start to independently problem solve including integrating and questioning data and insights and find solutions based on knowledge and experience.
• Assist in the development and execution of data-driven marketing campaigns across the Amazon business bridging Amazon and WPP technologies and capabilities as required.
• Utilize WPP Open and other cutting-edge tools to standardize best in class planning ensure leading organization and track campaign performance / identification of optimization opportunities.
• Collaborate with WPP (media and beyond) and Amazon team members to ensure seamless campaign delivery and achieve outstanding results.
• Contribute to a culture of innovation by exploring new technologies and approaches to marketing challenges.
• Stay abreast of industry trends and best practices particularly in the areas of e-commerce and digital marketing

Skills and Experience

AtWPP Media we believe in the power of our culture and our elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embraceWPP &WPP Mediassharedcorevalues:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.
• Comfortable presenting both directly from platform (OS Architect etc) and developing a story from data but delivered outside of the platform (Telmar etc).
• Can confidently answer client questions and liaise with internal teams on best solutions to use.
• Ability to thrive in a fast-paced dynamic environment whilst maintaining a partnership focus with internal and external agency teams (e.g. creative agency) throughout
• Uses critical questioning and maintains a broad perspective when analysing information to gain a deeper understanding of the problem and wider impact.
• Leads the delivery of relevant and accurate information to drive maximum impact.
• Consistently delivers communications to influence and educate all levels of seniority appropriately judging the demands of the situation.
• Successful E2E management of Multi-Market campaigns (brief RTB execution and reporting).
• Successful delivery of key launches in line with scope resources and agreed budget.
• Productive and well-prepared client and network status meetings.
• Driving best standards in Ways of Working both by clients and internal teams.
• Deliver monthly thought leadership (engaging with internal and third-party stakeholders as required).

BONUS POINTS

• Has strong knowledge of the consumer tech sector/industry which is shared to build strategies and plans.
• Experience in B2B planning targeting some SMB and Enterprise audiences as some briefs will include elements of B2B targeting.
• Applies big picture thinking in work and proactively leverages an understanding of the organization and key industry trends.
• Has designed differentiated communications (content focus style presentation etc) for various internal and external audiences and can bring that experience to this role.
• Familiarity with Amazons way of working (e.g. narratives over powerpoint) and their leadership principles
• Familiarity with Amazon Ads
• Understanding of Amazons ecosystem

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