Ecommerce Growth Marketer 18082
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
Role: Ecommerce Growth Marketer
Priority Location: South Africa LATAM
Working Hours: Flexible (New Zealand/GMT13)
Type of contract: Direct/Contract
Type of job: Remote
The final offer is at the clients discretion and will depend on the candidates interview result skills and experience.
About the Company
We are a product-led brand with a rich history of launching high-quality innovative products that dominate on Amazon. After a challenging year involving platform-side disruptions and account suspensions we are in a high-stakes rebuilding phase. Our mission is to diversify away from platform risk and transform into a sustainable independent and scalable DTC business. We arent looking for a cog in a machinewe are looking for the architect who will build the machine.
About the Role
This is a 0 1 mandate. We have the products and the Shopify foundation but we lack the engine to drive predictable revenue. We need a well-rounded senior-level Growth Marketer to take full ownership of our Shopify store. Your goal is to move us from platform dependency to brand independence by creating a killer lead-gen model and a high-converting funnel.
Key Responsibilities
- Offer Creation: Develop and test killer bundled offers and value propositions to maximize AOV on the first purchase.
- Funnel Architecture: Build and optimize end-to-end funnels (Traffic Landing Page Checkout Retention).
- Traffic Acquisition: Launch and manage strategic paid campaigns (Meta Google) focused on profitable growth rather than burning cash.
- Email & Retention: Architect a lead generation engine and build automated flows (Welcome Abandoned Cart Post-purchase) to increase LTV.
- KPI Accountability: Co-create and own performance benchmarks providing clear weekly reporting on progress and roadblocks.
Qualifications & Skills
Hard Skills:
- Senior Growth Experience: 4 years of growth marketing specifically for DTC brands with a proven track record of scaling Shopify stores.
- Shopify Expertise: Hands-on experience building from early-stage to structured growth.
- Tech Stack: High proficiency in Figma G-Suite and leveraging AI tools for content/SEO optimization.
- Paid Media: Hands-on experience managing Meta Ads Manager and Google Ads.
- Data Analysis: Ability to track and interpret CAC ROAS AOV and Contribution Margin.
Soft Skills:
- Autonomous Self-Starter: You dont need a manual; you thrive when given a goal and the trust to reach it.
- Reading Between the Lines: Ability to identify customer pain points and hidden opportunities in the market.
- Strategic Precision: You think in systems and long-term durability not just short-term tactical hacks.
- Resilience: Comfortable in a scrappy founder-led environment that is rebuilding post-disruption.
Key Skills
- Business
- Marketing
- User Interface
- Web Content
- A/B
- Communication
- CRM
- Paid Search
- HTML
- Project Management
- Content Marketing
- Email Campaigns
- ROI
- Digital strategy
- Analytics
About Company
Somewhere, formerly Support Shepherd. We find you amazing employees who cost 80% less than US equivalents, backed by our 6-month Perfect Hire Guarantee.
