Director, Creative & Content – USCanada

JOB SUMMARY

The Director Creative & Content - US & Canada will help shape the creative messaging and strategic vision for US/Canada marketing campaigns. Delivering breakthrough storytelling that drives cultural relevance brand affinity and business results. This role is a key contributor in defining what great looks like across the full funnel from upper-funnel consideration campaigns to demand generation. They will lead creative & messaging excellence and be well versed across the integrated marketing landscape from paid media to social to owned & operated channels ensuring our campaigns deliver business results. This role requires an exceptional collaborator and communicator who partners closely across the Marketing Strategy & Creative team to unify business priorities audience insights and marketing strategy into cohesive strategic creative and content.

A natural coach this individual will lead a team of 34 direct reports demonstrating strong empathetic leadership while fostering growth and a healthy high performing culture.

They will manage external creative agencies in the development of breakthrough marketing campaigns in key collaboration with the needs of the full Continent Marketing team including Marketing Strategy & Creative Field Marketing Brand Paid Media and Partnership marketing. They must excel in in creative vision social content and paid media with a key knowledge of platforms and channels. This role must display an aptitude for strategic and creative thinking to engage travelers and drive business at every stage of their travel journey across the funnel.

The ideal candidate is equal parts creative thinker and strategic leader - someone who can concept guide and evaluate ideas through the lens of both cultural impact and performance data. They bring experience leading concept development directing agencies and creative talent interpreting insights driving business results and translating data into strategies that elevate creative impact. As part of a high-performing creative and content continent team this leader fosters collaboration innovation and creative excellence while navigating a complex stakeholder environment with confidence and agility.
The Director Creative & Content should have a well-rounded approach to developing multi-million-dollar marketing campaigns expressed through all mediums including: TV Print OOH Social Influencer Digital Email & Experiential. This role requires expert storyteller skills and someone who can fashion award-winning narratives that build the brand through all mediums and delivers a unique experience. The job includes hands-on development to ensure that all collateral (i.e. photo-shoots illustrations digital imaging and the research of stock photography etc.) follows both brand and industry standards.

Education and Experience

Required

• 8 years of marketing or design demonstrating progressive career growth and a pattern of exceptional performance
• 4-year degree from an accredited university in Marketing Public Relations Communications Business or a related major

Preferred

• Creative agency publisher or in-house brand creative leadership experience preferred
• Experience leading multi-million-dollar consumer marketing campaigns with a focus on TV Print OOH & Social
• Demonstrated experience with digital marketing and advertising design execution
• Demonstrated experience with Social Media marketing content and advertising
• In-depth and current understanding of design trends and industry best practices
• In-depth and current understanding of social platforms devices and trends
• Experience handling and prioritizing multiple projects across multiple brands/ stakeholders
• Demonstrated ability to deliver results under difficult conditions particularly when faced with complexity and ambiguity

CORE WORK ACTIVITIES

Lead strategy and execution of holistic digital and social initiatives:

• Ensures that creative meets brand guidelines and production standards.
• Works with a team of Social Creative Content and Marketing Strategy ensuring that each assignment attacks the business problem from different points of view while producing concepts consistent with the Continent strategy.
• Supervises the execution of new art such as photo-shoot illustrations digital imaging and the research of stock photography
• Organizes and prioritizes the creative process so the approval process will not be delayed
• Works closely with entire internal team to develop effective impactful ideas based on tactical plan.
• Reviews paid media plans and results to ensure creative is aligned and driving results.
• Oversees and implements visual strategy and workflow of digital marketing and advertising campaigns supporting the digital brand strategy.
• Manages agency / freelance resources and oversee strategic initiatives related to digital and social strategy for assigned brands.
• Ensures all creative efforts across the US/CAN Continent Marketing team align with global brand standards and identity.
• Serves as subject matter expert and owns Continent Creative and Content playbooks for Field guidance.
• Serves as manager and role model to team members and works closely on their performance and growth.
• Develop strong relationships with Marriott subject matter experts and channel leaders agencies media and distribution partners to cost-effectively maximize opportunities for the brand while ensuring high-quality on-strategy creative is delivered.
• Monitor and report out on industry best practices and competitive/landscape trends
• Partner with internal and external PR teams to ensure tight integration and holistic campaigns.
• Assist associates in achieving business results by:
  • Identifying opportunities to enhance process
  • Participate in annual planning sessions
  • Achieving results within scope of responsibility

Consult and partner with stakeholders to provide expertise:

Maintaining Goals

• Submits reports in a timely manner ensuring delivery deadlines are met.
• Promotes the documenting of project progress accurately.
• Provides input and assistance to other teams regarding projects.
• Acts as a proactive self-starter with excellent time management and organizational skills capable of managing multiple projects simultaneously and driving work forward with clarity and efficiency.
• Manages and implements work and projects as assigned.
• Generates and provides accurate and timely results in the form of reports presentations etc.
• Analyzes information and evaluates results to choose the best solution and solve problems.
• Provides timely accurate and detailed status reports as requested.
• Provides technical expertise and support to persons inside and outside of the department.
• Demonstrates knowledge of job-relevant issues products systems and processes.
• Demonstrates knowledge of function-specific procedures.
• Keeps up-to-date technically and applies new knowledge to job.
• Uses computers and computer systems (including hardware and software) to enter data and/ or process information.
• Interview and hire employees.
• Promote the fair and equitable treatment of employees.
• Facilitate regular ongoing communication in department (e.g. staff meetings).
• Foster employee commitment to providing excellent service participate in daily stand-up meetings and model desired service behaviors in all interactions with customer and employees.
• Incorporate customer satisfaction as a component of staff/operations meetings with an emphasis on generating innovative ways to continually improve results.
• Set goals and expectations for direct reports using the performance review process and hold staff accountable for performance goals.
• Solicit employee feedback.
• Utilize an open door policy and reviews employee satisfaction results to identify and address employee problems or concerns.
• Promote adherence to policies consistently follow disciplinary procedures and document items according to Standard and Local Operating Procedures (SOPs and LSOPs) and support the Peer Review Process.
• Conduct annual performance appraisal with direct reports according to Standard Operating Procedures.

Managing Work Projects and Policies

• Acts as a proactive self-starter with excellent time management and organizational skills capable of managing multiple projects simultaneously and driving work forward with clarity and efficiency.
• Manages and implements work and projects as assigned.
• Generates and provides accurate and timely results in the form of reports presentations etc.
• Analyzes information and evaluates results to choose the best solution and solve problems.
• Provides timely accurate and detailed status reports as requested.

Demonstrating and Applying Discipline Knowledge

• Acts as a proactive self-starter with excellent time management and organizational skills capable of managing multiple projects simultaneously and driving work forward with clarity and efficiency.
• Manages and implements work and projects as assigned.
• Generates and provides accurate and timely results in the form of reports presentations etc.
• Analyzes information and evaluates results to choose the best solution and solve problems.
• Provides timely accurate and detailed status reports as requested.

Managing and Conducting Human Resources Activities

• Interview and hire employees.
• Promote the fair and equitable treatment of employees.
• Facilitate regular ongoing communication in department (e.g. staff meetings).
• Foster employee commitment to providing excellent service participate in daily stand-up meetings and model desired service behaviors in all interactions with customer and employees.
• Incorporate customer satisfaction as a component of staff/operations meetings with an emphasis on generating innovative ways to continually improve results.
• Set goals and expectations for direct reports using the performance review process and hold staff accountable for performance goals.
• Solicit employee feedback.
• Utilize an open door policy and reviews employee satisfaction results to identify and address employee problems or concerns.
• Promote adherence to policies consistently follow disciplinary procedures and document items according to Standard and Local Operating Procedures (SOPs and LSOPs) and support the Peer Review Process.
• Conduct annual performance appraisal with direct reports according to Standard Operating Procedures.
• Champion change ensures brand and regional business initiatives are implemented and communicate follow-up actions to team as necessary.
• Identify talents of direct reports and their teams and assist with their growth and development plans.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.