Praktikum Brand Strategy Intern Brand Strategy

About Interbrand

Interbrand understands what it takes today to build the worlds most iconic brands.

To support our clients in an ever more complex and fascinating world we have renewed our commitment to both common global standards and greater empowerment experimentation and entrepreneurialism.

Interbrand is its people. We are a global team of highly diverse thinkers makers and collaborators. We are proud of our heritage and often regarded as the university of branding. Over the past four decades we have pioneered iconic work and invented many of the brand building tools that are now commonplace.

In collaboration with many of the worlds leading brands we are pioneering the future of brand a world where peoples expectations are moving faster than businesses we give our clients the confidence to make Iconic Moves that create desire and utility reshape the competitive landscape and drive extraordinary results.

The Interbrand Best Global Brands study/rankings are resources to our clients and the industry providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today through our own Academy we aim to be the most impactful learning environment in the marketing world.

Our Behaviours

Our culture is informed by a set ofbehaviourswe co-created as a business. Ourbehavioursgive us space to experiment permission to speak out and a model of leadership that anyone in the business can adopt. Our behaviours are Lead with love Be Brave Listen First and Make it are proud of ourbehaviours. They make us us.

INTERN - BRAND STRATEGY

Location: Cologne

Department: Strategy

Employment Type: Paid Full Time Internship (min. 6 months)

Start Date: TBD

The Opportunity

At Interbrand strategy is where insight meets possibility. As a Strategy Intern youll join our Strategy team for 6-12 months to learn how brands are built positioned and evolved. Youll work on real client projects contribute to strategic thinking and develop your understanding of how brands create value and connect with audiences. Under the mentorship of experienced strategists youll build the analytical and creative thinking that powers meaningful brand work.

What youll be doing

Learn Interbrands strategic methodology and approach to understand how we analyze brands and develop strategy that drives meanginful conversations with clients

Onboard into our business and strategy culture and build relationships across the strategy team and disciplines

Learn how all disciplines collaborate to create iconic moves that can be measured in terms of brand value

Conduct benchmark analysis trend-spotting and competitive research to support the team in identifying insights

Support senior strategists in building strategic concepts and brand thinking across a varying number of challenges

Help prepare client presentations and workshop materials

Contribute ideas and perspectives in internal regroups and meetings

Participate in client meetings and presentations observing how strategy is communicated

Give and receive feedback to stay open to learning and refine strategic thinking

Engage with Interbrand Academy and external resources to build your brand and strategic knowledge

What were looking for

Experience

In your final year of university or freshly graduated

Portfolio demonstrating strategic thinking research insights and range of thinking

Active follower of branding across various channels

Can articulate what makes brands interesting

Some experience in brand consulting strategic marketing market research or similar field (internships projects or coursework welcome)

Relationships

Collaborative and eager to learn from experienced strategists and peers

Comfortable speaking up with ideas and perspectives and not afraid to challenge conventional thinking

Works well in team environments and actively seeks opportunities to work with others

Curiosity

Unpicks brands marketing or advertising to stimulate thinking

Fascinated by the combination of strategy creativity and insight

Eager to learn explore different industries and brand challenges and develop strategic thinking

Interested in understanding the business and commercial side of brands

Commerciality

Understands the importance of deadlines to deliver work on time and to brief

Takes ownership of assigned tasks and follows through shows initiative and reliability

Recognizes that strategy must connect to business objectives and client outcomes

Communication

Clearly articulates ideas with strong evidence or references

Actively listens to feedback and incorporates it into work

Comfortable presenting work in progress to peers

Fluent in German and English

Why Interbrand

For over 50 years weve been shaping the worlds most iconic brands. We solve brand challenges through our Thinking & Making approach combining Human Truth Brand Economics and Experience to help our clients make the moves that unlock growth and define whats next.

We nurture a global community of thinkers and makers with the curiosity and confidence to create iconic work. Here youll find transparent career pathways on-demand learning honest feedback real collaboration across borders and a culture that champions difference and wellbeing.

We dont do ordinary. And we dont expect you to either.

We are working through access barriers across our job site so if you run into any issues and would like this information in an alternative format or would prefer to apply via email please send us a message at