Senior Product Marketing Manager Wi-Fi

Silicon Labs (NASDAQ: SLAB) is the leading innovator in low-power wireless connectivity building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the worlds most highly integrated SoCs Silicon Labs provides device makers the solutions support and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin Texas Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home industrial IoT and smart cities markets. Learn more at.

Meet the Team

Silicon Labs is building the secure intelligent wireless technology powering a more connected world. Were looking for a Senior Product Marketing Manager Wi-Fi to drive outbound product marketing for our Wi-Fi portfolioshaping positioning accelerating adoption and enabling customer wins.

If you love translating technical differentiation into clear customer valueand partnering tightly with Product Management Engineering Sales and Marketing to bring products to marketthis role is for you.

Silicon Labs is seeking a Senior Product Marketing Manager Wi-Fi to drive outbound product marketing for our Wi-Fi portfoliohelping define and communicate differentiated value accelerate customer adoption and improve win rates. This role partners closely with Product Management Segment Management Sales and Corporate Marketing to translate voice-of-market insights into compelling positioning and measurable go-to-market execution. This role requires regular collaboration with global teams across multiple time zones which may occasionally necessitate flexibility in working hours outside of standard business hours.

Responsibilities

Own Wi-Fi outbound product marketing

• Build crisp differentiated positioning and messaging that improves customer engagement pipeline creation and win rates

• Define compelling value propositions for low-power Wi-Fi for IoT use cases

• Drive go-to-market strategy and execution

• Partner with Product Management Segment Management and Marketing to create and deliver GTM plans across target markets and segments

• Turn market/customer insights and competitive intel into actions that shape strategy roadmap inputs and campaigns

Enable sales and strengthen customer engagement

• Create high-impact outbound assets: product presentations web content competitive analyses white papers demos and webinars

• Equip Sales and Applications teams with narratives and enablement that accelerate opportunities

Launch and scale portfolio adoption

• Lead product launch readiness across teams (messaging training content tools)

• Support major Wi-Fi launches and customer engagements to reduce adoption friction and speed time-to-revenue

Skills You Will Need

Minimum Qualifications

• Bachelors in Electrical Engineering Computer Science Computer Engineering or equivalent experience; MBA is a plus

• 5 years in product marketing and/or product management with measurable GTM impact

• Strong understanding of wireless connectivity; Wi-Fi expertise required

• Self-directed and detail-oriented with the ability to own initiatives end-to-end and drive them to completion in a fast-paced environment

• Proven ability to convert market/customer needs into effective messaging content and GTM execution

• Experience partnering cross-functionally with Product Management Engineering/R&D Applications and Sales

The following skills will be considered a plus:

• Product marketing experience in Wi-Fi for IoT (smart home industrial smart buildings/cities medical/wearables retail asset tracking etc.)

• Familiarity with Wi-Fi IoT requirements like ultra-low power embedded security performance certification and modules

• Understanding of developer workflows and enablement systems such as documentation onboarding flows and community engagement

Benefits & Perks

You can look forward to the following benefits:

• Great medical (Choice of PPO or Consumer Driven Health Plan with HSA) dental and vision plans

• Highly competitive salary

• 401k plan with match and Roth plan option

• Equity rewards (RSUs)

• Employee Stock Purchase Plan (ESPP)

• Life/AD&D and disability coverage

• Flexible spending accounts

• Adoption assistance

• Back-Up childcare

• Additional benefit options (Commuter benefits Legal benefits Pet insurance)

• Flexible PTO schedule

• 3 paid volunteer days per year

• Charitable contribution match

• Tuition reimbursement

• Free downtown parking

• Onsite gym

• Monthly wellness offerings

• Free snacks

• Monthly company updates with our CEO

Silicon Labs is an equal opportunity employer and values the diversity of our employees. Employment decisions are made on the basis of qualifications and job-related criteria without regard to race religion color national origin gender sexual orientation age marital status veteran status or disability status or any other characteristic protected by applicable law.