On Premise Marketing Manager

EXECUTE ON PREMISE MARKETING STRATEGY

Be thoroughly familiar with national and local consumer and category insights and trends and maintain strong connections with key influential industry opinion leaders.

Ensure that the appropriate On-Premise Marketing initiatives are fully integrated into the overall On-Premise annual business plan.

Using insights introduce innovation and/or improvements to existing industry and consumer initiatives and tools in order to address business opportunities.

Focus resources on strategies and initiatives that help the channel close the gap between consumption and brand relevance in On-Premise occasions.

DRIVE CONSUMER & INDUSTRY STRATEGIES FOR SCALE & IMPACT

Coach the field team to deliver high-quality account and event activation.

Ensure strong knowledge and high-quality execution of the appropriate product offerings product experiences and sampling/trial activities.

Implement effective industry marketing programs to win over bar staff and key decision-makers.

Support the allocation of POS (point-of-sale) materials and monitor their correct placement.

Lead consumer activation programs that drive engagement and increase volume in the on-premise channel.

Leverage our brand assets to attract and win new consumers.

Track record and evaluate the results of all implemented marketing activities.

LEAD THE ON PREMISE TEAM IN MARKETING INITIATIVES

Serve as the marketing enabler for the On-Premise channel engaging with and adding value to independent and national accounts distributors and events.

Onboard and train On-Premise teams including On-Premise Distribution Managers Regional On-Premise Managers Food Service Specialists and Musketeers.

Foster and implement a customer-centric mindset throughout your territory.

Collect and share best practices at the local national and international levels.

EXPAND REACH & DRIVE TRIAL THROUGH EVENTS

Increase reach and consumption at events by initiating and leading contract negotiations and by managing the overall project from planning through execution.

Localize and implement the event strategy to block competitors and drive both vertical and horizontal growth.

Implement targeted industry and consumer marketing initiatives to increase on-site consumption at festivals.

LEVERAGE MARKETING ASSETS INTO THE ON PREMISE

Build relevance and increase usage by strengthening cross-department collaboration directing both existing and new marketing assets into the OP.

LIVE THE RED BULL ON PREMISE CULTURE:  CREATE AFFINITY

The work lifestyle aligns with Red Bulls culture and the Musketeer profile.

Interactions with customers and consumers motivate individuals to want to be associated with the Red Bull brand.

Qualifications :

5 years of marketing experience in a commercial environment

Experience in on-premise sales marketing or distribution

Experience in live event production and experiential marketing

People leadership and management experience preferred

Ability to think and act in an entrepreneurial manner

Ability to work in a high-energy fast-paced field-based environment

Strong strategic and innovative commercial awareness and business acumen

Highly developed planning prioritization and organizational skills

Strong analytical skills including the ability to analyze consumer sales and customer data

Excellent communication active listening and negotiation skills

Ability to work flexible hours including nights and weekends

Bachelors degree required

Fluency in English required; additional language skills are an advantage

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $92000 to $138000 cash incentives.

Actual salary offers may vary based on work experience.

The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time