Senior Brand Manager

About us

Dyson is a global technology company on a mission to improve peoples lives through pioneering technologyengineering powerful machines to keep floors cleaner and redefining in-home experiences for users worldwide.

Japan is central to Dysons innovation story from the first commercial vacuum cleaner the G-Force to todays Dyson V12 Detect Slim and next-generation floor care solutions. Dyson leads Japans stick vacuum market consistently raising the bar with products designed for Japanese consumers. As one of Dysons most dynamic and competitive markets Japan continues to drive our global growth ambitions. The Brand Team plays a pivotal role in shaping this ongoing success.

Dyson Marketing Team; Japan

Our in-house marketing team in Japan brings together experts across brand product and digital marketing consumer insights plus media and creative. We define and deliver Dysons unique positioning for Japanese consumers by blending local insights innovative creativity and precision executionacross media events in-store and digital channels. Together we keep Dyson at the forefront of the market with exceptional focus on Floor Care.

About the role

As Sr. Brand Manager Floor Care youll own the brand strategy category vision and execution across all channels for Dysons Floor Care category in Japan. Youll lead a high-impact team to accelerate growth shape market leadership and deliver best-in-class marketing activityoverseeing every stage from portfolio and pricing strategy to campaign delivery media investment and new product launches.

Main Accountabilities

Category Leadership and Strategy
Lead the development and execution of a clear ambitious mid-term strategy for Floor Care. Create and execute marketing activities that deliver revenue share growth and reinforce winning brand perception all with strong budget ownership.

Stakeholder Engagement & Cross-functional Leadership

Drive alignment and endorsement among key internal and external stakeholderslocally APAC regionally and globallyto ensure robust category plans and seamless execution.

People Development
Build lead and develop a high-performing Floor Care marketing team inspiring collaboration performance and a passion for Dysons mission.

Responsibilities:

• Work in partnership with the Head of Floor Care and all business units (retail digital sales PR) to define and prioritize target consumer segments. Develop compelling propositions and initiatives to capture demand and strengthen loyalty.
• Establish B2B B2C and channel-specific marketing strategies elevating Dysons leadership and unique position in the Japanese market.
• Build and roll out integrated Floor Care marketing and communication plans for each channel enhancing brand equity and maximizing purchase conversion.
• Conduct continuous competitor and market analysisincluding technology claims pricing and communicationsto create well-informed interception and growth strategies for Floor Care.
• Manage large-scale marketing budgets and complex go-to-market projects covering all aspects: new product launches creative development media retail support PR point of sale promotions and more.
• Craft impactful locally relevant brand communications and creative assets for every touchpointmedia online in-store digital campaigns and beyond.
• Lead relationships with key external agencies (creative media event digital) setting clear direction and ensuring excellence in execution.
• Collaborate seamlessly with Global APAC and cross-functional partners to align initiatives advocate for local needs and maximize business impact.
• Enable teams to reach and exceed sell-out goals through insight-driven product offers flawless execution and strong brand consistency across all channels.
• Partner closely with Planning to build accurate insight-driven forecasts supporting category priorities.
• Track and optimize marketing investment based on deep understanding of the consumer journey and path-to-purchase analytics to achieve revenue and profit targets.

About you (Skills/Competencies)

• 7 years marketing experience in Asia with proven senior project/team leadershipincluding client or agency-side.
• Expertise in multimedia strategy and execution especially with TV digital search social and omnichannel marketing.
• Strong experience managing and maximizing value with retail (trade) partners driving in-store conversion and outstanding customer experiences.
• Bachelors degree in Marketing or related field required.
• Passion for consumers technology and truly understanding what drives purchase behavior.
• Thrive in a fast-paced high-change environmentcomfortable navigating ambiguity and leading through change.
• Self-starter with a record of initiating managing and delivering complex projects. Entrepreneurial mindset and curiosity are key.
• A bias for creative innovative and effective solutionswilling to challenge conventions and learn from experimentation.
• Fluent in English and Japanese; strong communicator able to negotiate align challenge and build consensus at all business levels.

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Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.