Associate Director, Customer Marketing, Entertainment Ad Sales
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Summary-
The roles core objective is to develop and manage branding positioning creatives and messaging forJioStar entertainments ad solutions through creative campaign strategy & execution.
Key Responsibilities
- B2B Brand and Positioning:
- Develop and manage branding positioning creatives and messaging forJioStar entertainments ad solutions.
- B2B Promotion plans for growing suite of ad-products awareness and intent driving campaigns for content across linear & digital
- Ensure consistent brand messaging across all marketing channels and platforms in collaboration with cross-functional teams.
- Thought Leadership Development:
- Create insightful reports playbooks case studies and thought leadership content to strengthen JioStar entertainment position in the advertising industry.
- Build advocacy through testimonials and interviews (video and text) with industry experts.
- Position JioStar as a thought leader by securing speaking opportunities for leadership at key industry events and conferences.
- Creation launch and promotion of IPs building industry narratives
- Campaign strategy and execution across media
- Lead PR initiatives for the ad sales team ensuring alignment with the central PR and communications teams.
- Develop and execute strategic PR campaigns to promote JioStars advertising solutions and achievements.
- Use data insights to identify opportunities for optimization and innovation in marketing strategies and user experiences.
- Execution of both promotional campaigns and marketing materials including development of sales collateral case studies blog posts product videos web page content event content and execution PR and communication
Skills & Attributes for success
- Ability to collaborate effectively with cross-functional teams and manage multiple cross-functional role that requires close partnership across Product Sales Business Solutions and Research and central marketing teams
- Create compelling sales and marketing collateral to drive adoption and comprehension of JioStar entertainment products
- Proven experience in brand management thought leadership public relations and growth marketing in a B2B environment and strong understanding of the media landscape
- Strong strategic thinking and ability to craft compelling messaging aligned with business objectives.
- Excellent communication and storytelling skills with the ability to engage diverse audiences.
- Expertise in campaign analytics lead nurturing and conversion funnel optimization.
- Ability to influence leaders and drive strategic initiatives
- Proficiency in leveraging data insights for marketing strategy and decision-making.
- Strong project management and organizational skills with the ability to manage multiple priorities effectively.
- Ability to lead teams and drive impactful marketing campaigns through effective leadership and team management skills
- Master of Business Administration 8-10 years of experience marketing Brand positioning PR & campaign
- Experience in Media & Entertainment / Marketing companies and working with brands from the above-mentioned sectors
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Required Experience:
Director
Key Skills
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
