Director, Experiential & Industry Marketing
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 150000 - 170000
Posted on:
20 hours ago
Vacancies:
1 Vacancy
Job Summary
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire grow and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP) our vision is to make sophisticated marketing simple by unifying identity intelligence and omnichannel activation into a single platform powered by one of the industrys largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more go to .
THE ROLE
TheDirector of ExperientialMarketing & Industry Partnershipsowns Zetas external industry presence-where the brand shows upthe audience itconnects with and how those moments translate into influence relationships andbusinessgrowth. This leaderis responsible forshaping and delivering Zetas most important industry engagements including tentpole events high-end C-suite experiences executive thought leadership and strategic partnerships.
This role sits at the intersection ofbrand sales and executive engagement.It is both highly strategic and deeply hands-on: defining where Zeta should invest designing differentiated experiences orchestrating production teams and partners and ensuring every moment reflects Zetas category leadership in AI-powered marketing. Success is measured not just byexecutionquality but by impacton brandperception executive relationships and pipeline influence.
RESPONSIBILITIES
- Own Zetas industry presence across tentpole events high-end C-Suite experiences and strategic partnerships from strategy throughexecution and measurement.
- Define the why behind every moment: target audience connection to brand and business priorities experience design and success metrics.
- Build and lead a high-performing team providing clear direction mentorship and operational rigor while fostering creativity and ownership.
- Lead and orchestrate productionfor on-site industry experiences managing internal teams external agencies and partners to deliver high-quality on-brand execution.
- Leverage partners to secure high-impact speaking opportunitiesvisibility and thought leadership platformsfor Zeta executives at industry tentpoles.
- Drive premium CMO and executive experiences and thought leadership in close alignment with Sales and leadershiptodeepen relationships that accelerate growth.
- Serve as a key partner forZeta Live Zetas flagship conferenceincludingpartner with Sales on audience strategy and communications work with Marketing on executing the integrated marketing plan in relation to the conference and be available to support Zeta Live team needs.
- Set priorities make tradeoffs and ensure experiences reflect Zetas brand differentiation and growth goals.
- Measure and report impact partnering with Marketing Operations to track brand lift relationship depth and pipeline influence tied to experiential and partnership investments.
REQUIREMENTS
- 1015 years in experiential marketing integrated marketing partnerships or field marketing within B2B tech SaaS data media or marketing ecosystems.
- Proven experience using industry events executive experiences and partnerships as strategic growth drivers not just executional programs.
- Deepunderstanding of industry ecosystems (CMOs agencies holding companies partners platforms) and how influence and visibility are built within them.
- Established connections to industry partners in the marketing advertisingAIand SaaS space.
- Strong executive presence judgment and communication skills with the ability to influence senior stakeholders.
- Comfortable operating in fast-paced high-stakes environments with competing priorities.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical dental and vision coverage
- Employee Equity
- Employee Discounts Virtual Wellness Classes and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $150000 - $170000depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individuals sex race color religion age disability status as a veteran or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation gender identity or expression.
Were committed to building a workplace culture of trust and belonging so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate support and advocate for one another. Learn more about our commitment to diversity equity and inclusion here: IN THE NEWS!
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Zeta Global empowers businesses with cutting-edge data-driven marketing solutions. Harness the potential of AI-driven insights and customer engagement.
