Partnerships & Acquisitions Marketing, Latin America & GFG Private Banking

We are seeking an experienced and strategic marketing leader to own and scale our partnerships and acquisitions marketing function at the Latin America & GFG team within the Private Bank.

As Partnerships & Acquisitions Marketing Manager within Latin America & Private Banking you will be responsible for driving growth by integrating strategic partnerships sponsorships and paid media into one unified acquisition engine. You will own the strategy and execution of partner sponsorship and paid media programs that support new client acquisition and expand our brands reach. This role sits at the intersection of brand growth and business development and will play a critical part in identifying new opportunities and partners across the evolving acquisitions landscape developing new channel capabilities leading special projects and launches establishing audience and targeting strategies and communicating results to senior leadership and cross-functional partners.

Job Responsibilities:

• Develop and execute an integrated acquisitions marketing strategy for LatAm & GFG that combines co-marketing sponsorships and paid media streams.
• Identify evaluate and onboard new strategic partnerships and sponsorships that align with target audiences and commercial objectives to increase brand visibility support business growth and drive customer acquisition.
• Negotiate partnership and sponsorship agreements terms and budgets ensuring optimal value and alignment with the organizations objectives. Work cross-functionally with internal teams (product legal compliance finance) to ensure successful partner implementation.
• Plan and execute joint marketing programs with partners (co-branded campaigns activations content offers) and connect them to performance channels (paid search social). Manage relationships with key partners serving as day-to-day point of contact and ensure high-quality execution of the program.
• Lead the day-to-day multi-channel (social display programmatic paid search etc.) and digital paid media campaigns including audience strategy messaging testing and optimization.
• Partner with Business Intelligence and Digital teams to monitor and analyze performance metrics making data-driven adjustments to maximize ROI and ensure alignment with broader growth goals. Translate performance data into actionable insights explaining not just what happened but why and how we can do more better.
• Manage acquisition marketing budget and resources ensuring efficient budget allocation. Conduct monthly media performance reviews with CMO and finance leadership.
• Continually scan the market for new partnership and sponsorship opportunities audience insights and media innovations. Generate ideas for themes topics platforms and solutions to amplify our voice and reach new prospects

Required Qualifications Capabilities and Skills:

• 5 years of experience in marketing with a focus on customer acquisition partner marketing and/or sponsorships.
• Demonstrated success structuring and executing acquisitions strategies and campaigns that generate measurable demand and/or revenue.
• Hands-on experience managing paid media campaigns including working with platforms tracking and optimization.
• Strong analytical skills with a data-driven approach to testing performance optimization and ROI measurement. Experience using tools such as Google Analytics.
• Experience in audience analysis segmentation and campaign performance measurement.
• Strong editorial writing and organizational skills.
• Understanding of the Latin American region and macroeconomic landscape.
• Proven experience in media strategy CRM and analytics within a retail or high-end consumer environment
• Deep understanding of customer segmentation full-funnel marketing and customer acquisition measurement methodologies.
• Familiarity with personalization and automation marketing tools and platforms.

Preferred Qualifications Capabilities and Skills:

• MBA.
• Bilingual in Spanish/Portuguese.