Associate Director Key Accounts, Influencer Marketing
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Job Location:
Monthly Salary:
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Summary:
Associate Director - Key Accounts Influencer Marketing will lead conversion & growth of national brand accounts for IM campaigns acting as primary strategic partner & commercial owner for clients. Build & execute strategies to maximize revenue margin & share of wallet across brand portfolio. Cross-functional collaboration to deliver integrated influencer solutions aligned with clients objectives
About the team:
Team is responsible for driving revenue through strategic commercialization of the companys owned fictional and non-fictional IP assets. The team partners with national and regional brands leverage these IPs into influencer marketing campaigns delivering impactful brand narratives and measurable business outcomes. Working cross-functionally with content marketing and sales units the team develops innovative partnership models that enhance brand engagement and IP value playing a critical role in maximizing the commercial potential and visibility of the companys creative assets.
Key Responsibilities
- Develop annual and quarterly strategic account plans per national brand with clear revenue margin and penetration targets by category and campaign type
- Identify build and pitch scalable influencer packages (e.g. crossplatform creator bundles category solutions seasonal IPs) mapped to brand/category growth priorities.
- Translate client brand/category strategies into influencer marketing roadmaps (e.g. launch consideration advocacy social commerce) for each national brand
- Work with internal influencer / creator teams to curate the right mix of macro micro and nano creators by category audience region and platform for national deals
- Lead commercial and legal negotiations with national brands including scope rate cards package pricing SLAs usage rights exclusivities and cancellation terms.
Skills & Attributes for success
- Strong sales & brand solutions expertise - proven track record in media sales brand solutions or integrated marketing roles within digital marketing (brand & agency) or media ecosystem
- Deep understanding of Digital media ecosystem - strong grasp of digital advertising formats platforms ad-tech and campaign workflows
- Strong client relationships & negotiation expertise - established relationships with LCS/MM clients and agency partners
- Understanding of IM domain - knowledge of IM workflows creator selection campaign planning execution measurement & pricing models
Preferred Education & Experience
- Masters in business administration with 8 years of work experience in related field
- Strong experience in key account management enterprise sales or strategic partnerships in Media Industry
AboutUs
PerchedfirmlyatthenucleusofspellbindingcontentandinnovativetechnologyJioStarisaleadingglobalmedia&750millionviewerseveryweekignitingthedreamsandaspirationsofhundredsofmillionpeopleacrossgeographies.
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Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
