Commercial Strategy & Operations Analyst (Team Germany)

About iwoca

Small businesses move fast. Opportunities often dont wait and cash flow pressures can appear overnight. To keep going and growing SMEs need finance thats as flexible and responsive as they are.

Thats why we built iwoca. Our smart technology data science and five-star customer service ensures business owners can act with the speed confidence and control they need exactly when its needed.

Weve already cleared the way for 100000 businesses with more than 4 billion in funding. Our passionate team is driven to help even more SMEs succeed through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments creating lasting impact for the communities and economies they drive.

The team

The Commercial Strategy & Operations team is the central hub for strategy growth analytics and operational excellence for our customer acquisition channels in Germany. The team designs and executes strategies to grow iwocas reach working cross-functionally to ensure Partner Marketing and Sales channels run efficiently and scale profitably. Its a small fast-moving team where we connect the dots between data and decision-making ensuring our strategy turns into measurable commercial impact.

The role

This role is the analytical and operational backbone of our German Sales and Marketing teams. You will make a direct impact by using data to help us grow smarter and faster. Its a role designed for an analytical person who wants to build a career in fintech strategy and commercial operations offering a unique blend of hands-on data work and strategic the first six months youll be mainly focused on CRM and Sales Operations ensuring our HubSpot environment runs smoothly and accurately.

Growth and Business Impact

• Analyse sales funnel performance conversion rates and campaign ROI to identify opportunities that directly drive growth.

• Take ownership of the reporting for our Direct Acquisition channels delivering insights that shape the teams strategic decisions.

• Support strategic projects with analysis and process improvements helping the team launch new initiatives and experiments.

Data reporting and infrastructure

• Be the go-to support for maintaining and optimising Sales leads via upload scoring attribution and analysis.

• Build and maintain dashboards in HubSpot and Looker to track lead flow conversion rates and ROI.

• Support weekly and monthly performance reviews with actionable insights.

• Work with internal data and analytics teams to ensure accurate data synchronisation between HubSpot Looker and backend systems.

• Ensure data integrity for attribution source tracking and campaign reporting.

Automation and Optimisation

• Become the teams HubSpot CRM expert using automation to make the Sales team more effective.

• Design and run small experiments (A/B tests) on outreach cadences and email templates to improve conversion rates.

• Identify opportunities to use AI and other tools to optimise the performance of the Outbound Sales team.

Who were looking for

Essential:

• Early in your career (1-3 years experience) and eager to build operational and analytical skills.

• Highly organised and detail-oriented with experience managing data in Excel or Google Sheets.

• Experience with SQL or a data visualisation tool like Looker or Tableau.

• A proactive problem-solver who is motivated to improve processes not just follow them.

• A clear communicator comfortable working with commercial and technical teams.

• Fluent in German and English (at least C1)

Bonus:

• Familiarity with a CRM system like HubSpot or Salesforce.

• Experience in SME lending

• Experience with lead data management in the German market

The salary

We expect to pay from 32000 - 55000 for this role. But were open-minded so definitely include your salary goals with your application. We routinely benchmark salaries against market rates and run quarterly performance and salary reviews.

The culture

At iwoca we prioritise a culture of learning growth and support and invest in the professional development of our team members. We value thought and skill diversity and encourage you to explore new areas of interest to help us innovate and improve our products and services.

The offices

We put a lot of effort into making iwoca a great place to work:

• Offices in London Leeds Berlin and Frankfurt with plenty of drinks and snacks.

• Events and clubs like bingo comedy nights football etc.

The benefits

• Flexible working hours.

• Medical insurance from Vitality including discounted gym membership.

• A private GP service (separate from Vitality) for you your partner and your dependents.

• 25 days holiday per year an extra day off for your birthday the option to buy or sell an additional five days of annual leave and unlimited unpaid leave.

• A one-month fully paid sabbatical after four years.

• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.

• 3% Pension contributions on total earnings.

• An employee equity incentive scheme.

• Generous parental leave and a nursery tax benefit scheme to help you save money.

• Electric car scheme and cycle to work scheme.

• Two company retreats a year: weve been to France Italy Spain and further afield.

And to make sure we all keep learning we offer:

• A learning and development budget for everyone.

• Company-wide talks with internal and external speakers.

• Access to learning platforms like Treehouse.

Required Experience:

IC