Manager Influencer Marketing, Tamil
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Job Location:
Monthly Salary:
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Summary:
Regional IMM will manage relationships with regional creators influencers and artists ensuring effective coordination between talent and the organization. The role involves overseeing artist onboarding contracting negotiations and adherence to compliance and brand guidelines. The incumbent will ensure smooth execution of influencer campaigns by maintaining content quality alignment with brand objectives and timely deliverables. This position plays a critical role in driving operational excellence and strengthening the organizations creator network within assigned regions.
About the team:
Team is responsible for driving revenue through strategic commercialization of the companys owned fictional and non-fictional IP assets. The team partners with national and regional brands leverage these IPs into influencer marketing campaigns delivering impactful brand narratives and measurable business outcomes. Working cross-functionally with content marketing and sales units the team develops innovative partnership models that enhance brand engagement and IP value playing a critical role in maximizing the commercial potential and visibility of the companys creative assets.
Key Responsibilities:
- Manage and nurture relationships with regional artists influencers and creators across digital entertainment and marketing platforms. Serve as the primary liaison between artists and the organization effectively resolving queries issues and logistical requirements to ensure smooth collaboration.
- Oversee artist onboarding agreements and documentation processes ensuring completeness and adherence to company policies. Work closely with Legal and Finance teams to manage contract clauses related to deliverables exclusivity usage rights and indemnification
- Lead negotiations on commercial terms pricing and deliverables with artists managers and agencies while maintaining alignment with organizational budgets and margin goals.
- Review and evaluate artist-generated content to ensure consistency with campaign objectives brand tone and compliance standards.
- Collaborate with content and strategy teams to align creative output with the intended narrative and campaign goals.
- Partner with internal teams including Campaign Operations Sales and Creative to facilitate seamless campaign execution and timely content delivery.
Skills & Attributes for success:
- Strong local artist & talent management expertiseexperience in managing artists influencers creators or talents across entertainment digital media or marketing domains.
- Skilled in resolving queries and serving as the primary liaison/SPOC between the artist and the organization.
- Contracting Agreements & ComplianceStrong understanding of artist agreements onboarding documentation contract clauses deliverables usage rights exclusivity and indemnification terms. Ensuring artists comply with brands guidelines platforms regulations & legal requirements.
- Negotiation & Commercial AcumenExpertise in rate negotiation with artists managers agencies & other stakeholders.
- Content management & quality assuranceskilled in production understanding reviewing artist-generated content and ensuring it aligns with brand guidelines campaign objectives tone messaging and compliance frameworks.
Preferred Education & Experience:
- Masters in business administration with 6 years of work experience in related field.
- Tamil language proficiency is mandatory
About Us:
Perched firmly at the nucleus of spellbinding content and innovative technology JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week igniting the dreams and aspirations of hundreds of million people across geographies.
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Required Experience:
Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
