Sr Campaign Manager, Americas, Amazon Leo

Amazon Leo is Amazons low Earth orbit satellite network. Our mission is to deliver fast reliable internet connectivity to customers beyond the reach of existing networks. From individual households to schools hospitals businesses and government agencies Amazon Leo will serve people and organizations operating in locations without reliable connectivity.

This role will be responsible for managing campaign development and execution that drives customer awareness consideration and acquisition for Amazon Leos satellite-based internet service across varied cultural contexts and market segment maturity levels. As a Senior Campaign Manager you will develop campaign strategies write campaign briefs manage creative development coordinate with agencies and partners and ensure campaigns are delivered on time on budget and to quality standards across Leo locales. You will work cross-functionally with brand and performance marketing media creative product business teams and marketing intelligence to bring campaigns to life and deliver measurable results. This role reports to the Head of Brand Marketing and provides the operational backbone for executing brand strategies across multiple regions and verticals (B2C and B2B).

Key job responsibilities
Write Integrated Communications Briefs (ICB) for individual campaigns including creative and media briefs ensuring campaigns are delivered on time on budget and measurable across Leo marketplaces.
Steer creative strategy and oversee the creative development of campaigns partnering with internal and external creative teams throughout the campaign lifecycle.
Coordinate campaigns across multiple locales managing localization requirements and ensuring brand consistency while adapting to local market needs.
Collaborate with Marketing Intelligence teams to monitor brand health metrics and business impact and regularly report on performance up to Director level adjusting strategically and tactically as needed.
Leverage internal Amazon marketing channels as well as external marketing channels to maximize campaign reach and effectiveness. Partner with Media Managers on media planning and execution ensuring campaigns are optimized across channels.
Manage stakeholder relationships and approvals processes ensuring business teams legal PR and senior management alignment. Anticipate and effectively mitigate problems; consistently communicate updates on progress delays or budget implications to stakeholders.
Manage budget with accountability for campaign return on investment (ROI) tracking spends and optimizing allocation across locales and channels.
Develop mechanisms for scalability across multiple marketplaces creating repeatable processes and frameworks that can be adapted for different locales.
Ensure clear consistent and frequent communication with stakeholder teams to outline strategy tactics goals and performance for campaigns.


A day in the life
Youll start your day reviewing campaign performance dashboards across marketplaces in the Americas identifying optimization opportunities and preparing updates for Director-level stakeholders. Youll spend time coordinating with Marketing Intelligence teams to analyze brand health metrics and translate insights into tactical campaign adjustments. Throughout the week youll lead campaign strategy sessions with cross-functional teams spanning local regional and global stakeholders. Youll work closely with external agencies on creative development provide feedback on campaign concepts and ensure deliverables meet Amazon Leos standards. Youll manage campaign timelines across multiple Leo locales in the Americas coordinating with localization teams to adapt assets while maintaining brand consistency. Youll also dedicate time to budget managementtracking spends and making allocation decisions across geographies and channels. Youll leverage both internal Amazon marketing channels to maximize campaign effectiveness. Youll run status meetings troubleshoot issues and keep stakeholders informed with clear consistent communication about strategy tactics goals and performance. Youll balance strategic thinking with hands-on execution developing scalable mechanisms that can be replicated across marketplaces while ensuring every campaign detail is executed flawlessly. Youll work closely with the Head of Brand Marketing to bring strategic vision to life through tactical excellence ensuring Amazon Leos campaigns drive measurable awareness consideration and demand across diverse geographies.

About the team
Our campaign marketing team is responsible for executing the marketing campaigns that bring Amazon Leos satellite internet service to customers across marketplaces in the Americas. Were a hands-on group of campaign managers creative program managers and marketing operations who pride ourselves on operational excellence data driven decision making and flawless execution. The team works closely with product and performance marketing XCM (Cross-Channel Marketing) creative agencies media partners and regional business leaders to deliver campaigns that drive measurable impact. Were the engine that turns strategy into realitymanaging the day-to-day details coordinating across teams and ensuring every campaign touchpoint meets Amazon Leos high standards. As Amazon Leo expands across the Americas we need campaign managers who can handle complexity manage multiple workstreams simultaneously across markets and deliver results under pressure. This role offers the opportunity to work on high-profile campaigns develop expertise in regional marketing and grow your career in a fast-paced innovative environment.

- 5 years of developing and managing acquisition marketing or channel programs experience
- Experience building executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience delivering paid media campaigns spanning TV print ads and digital/social channels

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience working with data and leveraging analytics to make decisions
- Experience writing creative briefs and managing creative development processes.
- Experience in technology or telecommunications marketing.
- Experience managing relationships with creative agencies media agencies and production partners.
- Understanding of both B2C and B2B marketing approaches.
- Experience with brand launches or market expansion initiatives.
- Additional languages beyond English (French Spanish and Portuguese especially).
- Familiarity with marketing automation tools and campaign management.
- Experience managing multi-market campaigns with localization requirements and an understanding of country specific advertising compliance and regulations.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA BELLEVUE - 118200.00 - 160000.00 USD annually