Marketing Leader

Position Overview

GSI Environmental Inc.(GSI)seeksaMarketing Leaderto join our growing -personleadership role will set the strategic direction for marketingmentoranddevelopa team andworkclosely with firm leadership to support long-term growth.

The right candidate will enjoy a competitive compensation and benefits package the opportunity for a substantial performance-based bonus direct engagement with firm leadership and the autonomy to build evolve and scale the firms marketing function within a collaborative entrepreneurial environment.

About Us

We area privately heldemployee-owned companyofferingsuperior compensation benefits and is highly respected nationally and internationally for the quality of its professional environmental services and the technically advanced projects it has completed over its40years of leadership promotes acollaborativefun andgrowth-orientedworkplace resulting in strong staff retention and high client satisfaction.

GSIemployscross-disciplinary teams of environmental engineers andscientistsfocusedon bringing innovative solutions to our clients toughest environmental challengespertaining towater resources air quality land restoration sustainability renewable energy ecological services data science toxicology and energy and Houston TexasGSIoperatesoffices inTexas (Austin and Houston)California (Irvine the San Francisco Bay AreaandFolsom)Colorado (Denver)Washington (Olympia)Montana (Missoulaand Helena) Georgia (Atlanta) North Carolina (Raleigh)Virginia (Herndon)andNew York (Syracuse) with remote stafflocatedthroughout the of environmental professionalsperformsprojects nationwide and internationally.

Key Responsibilities

Strategic Leadership and Collaboration

• Lead firmwide marketing strategy with a forward-thinking innovative mindset; partner with executive and BD leadership to align marketing priorities with firmwide goals.

• Serve as a strategic advisor to technical BD and practice leaders; provide insight on trends positioning competitors and client expectations.

• Shape and evolve the firms brand identity messaging and market presence across all marketing channels.

• Guide long-term planning for marketing team structure technology and processes.

• Collaborate across departments to champion a cohesive consistent story and client-facing experience.

Business Development Alignment

• Work closely withGSI Principalsto strengthen capture strategies go/no-go processes and competitive positioning.

• Collaborate onproposal pursuit and presentation strategyensuring quality brand consistency and win-focused messaging.

• Support client engagement initiatives including events conferences outreach campaigns and relationship-building programs.

Content Branding and Creative Direction

• Oversee development of marketing materials includingproposals qualifications brochures digital campaigns reports and presentations.

• Lead content strategy for website social media thought leadership and email marketing to elevate visibility and differentiate the firm.

• Ensure all materials meet brand standards quality expectations and narrative alignment.

• Provide creative direction for campaigns videos digital assets and event collateral.

Digital Marketing and AI-Driven Innovation

• Implement and oversee digital marketing campaigns (social email SEO/AEOstrategiesanalyticsdashboards etc.).

• Evaluate and integrate AI tools for content development automation analytics personalization and enhanced marketing productivity.

• Establish workflows to support AI adoption and literacy within the marketing team and across the firm.

• Monitor performance metrics andoptimizecampaigns based on analytics insights and industry best practices.

Team Leadership and Operations

• Lead mentor and develop a high-performing marketing team; support professional development and upskilling.

• Oversee marketing operations including workflow management resource planning and quality assurance.

• Manage vendor relationships (designers printers consultants event support etc.).

• Create repeatable scalable processes forproposal support content creation and multichannel campaign execution.

• Set and manage the annual marketing budget recommending strategic investments in tools technology and resources.

Events Conferences and Industry Engagement

• Plan and oversee conferences sponsorships speaking opportunities and networking events to drive visibility and engagement.

• Manage coordination of marketing collateral for industry events and BD opportunities.

• Identifyopportunities for strategic partnerships and market engagement.

• 15years of progressive marketing experience including 3 years in a leadership role.

• Bachelors degree in Marketing Communications Business ora relatedfieldrequired.

• Experience in consulting or professional services; A/E/C industry experiencestronglypreferred.

• Demonstratedexpertisein strategic planning content development brand management and digital marketing.

• Strong understanding of CRM tools marketing automation platforms and analytics dashboards.

• Experience in proposal development and pursuit strategy (RFQs/RFPs) ideally within A/E/C.

• Advancedproficiencywith MS Office and marketing tools (Adobe Creative Suite HubSpotor similar platforms).

• Demonstratedsuccessmentoring teams managing multiple priorities and leading complex marketing initiatives.

• Strong communicationand storytelling abilities with the capacity to translatehighlytechnical information into compelling narratives.

• Curiosity and comfort with emergingtechnologiesincluding AI-driven marketing applications.

Location

In-office position based in Houston Texas (77098).