Group Marketing Manager
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1 Vacancy
Job Summary
WHO ARE WE
PetershamNurseries is a lifestyle brand rooted in seasonality and a deep respect forland and people. From our Richmond home to our regional sister restaurants andour organic farm inDevon everything we do is shaped by thoughtfulgrowth provenance and beauty with purpose.
We areseeking a commercially minded creative and analyticalSEO MarketingExecutiveto drive organic visibility across our lifestyle shopecommerce platform restaurants and farm ensuring our digital presencereflects the quality and integrity of our physical spaces.
THE ROLE
This is a hands-on SEO positionfocused on increasing organic traffic improving search visibility andsupporting revenue growth across:
- Petersham Nurseries lifestyle shop & garden shop
- Petersham Nurseries ecommerce store
- Petersham Nurseries Restaurant & Teahouse (Richmond)
- Regional restaurant businesses
- Devon based organic farm (B2C and B2B presence)
You will beresponsible for building and executing a clear SEO strategy that enhancesdiscoverability strengthens brand authority and drives measurable commercialresults.
KEYRESPONSBILITIES
SEO (Primary Focus)
- Own and deliver the SEO strategy for the ecommerce store.
- Conduct keyword research aligned with seasonal collections hero products and Christmas campaigns.
- Optimise product pages collection pages and landing pages for performance.
- Improve technical SEO (site structure indexing schema Core Web Vitals).
- Monitor and improve conversion pathways from organic traffic.
- Support product launches with SEO-driven content briefs.
- Support PPC advertising strategy
& Editorial Optimisation
- Collaborate with content buying and retail teams to optimise:
- Editorial features
- Seasonal campaigns
- Gift guides
- Branded collections
- Create SEO-led blog and content calendars aligned to trading priorities.
- Support PR activity by ensuring content is structured for search authority.
& Regional Business Support
- Optimise restaurant pages for local SEO.
- Improve Google Business visibility and review performance.
- Support seasonal menu launches and event pages with search optimisation.
- Drive local footfall through search-led digital activity.
& Provenance Visibility
- Develop organic search presence for the Devon farm.
- Support storytelling around sustainability seasonality and supply chain transparency.
- Identify opportunities for B2B and wholesale search growth.
& Performance
- Deliver monthly reporting on:
- Organic traffic growth
- Keyword rankings
- Revenue attribution
- Site health
- Provide clear commercial insights not just data.
- Make recommendations aligned to budget and trading objectives.
EXPERIENCE & SKILLS REQUIRED
- 24 years SEO experience (agency or in-house).
- Strong understanding of ecommerce SEO.
- Experience with Shopify a must.
- Understanding of technical SEO fundamentals.
- Ability to interpret data and translate into action.
- Strong copywriting instincts with sensitivity to brand tone.
- Ability to work collaboratively with wider marketing team.
- Understanding of dynamic creative environments
- Commercial awareness including understanding of margin product mix and seasonal trading.
SUCCESS
- Increased organic revenue across ecommerce.
- Improved rankings for key seasonal and hero product categories.
- Stronger local search visibility for restaurants.
- Clear technical improvements and site health.
- Cohesive SEO strategy connecting retail hospitality and farm storytelling.
Thisis a role for someone who wants to work within a values-led business but who isalso commercially driven and results you are analytical thoughtful and motivated by purposeful growth wewould love to hear from you.
SALARY
38 - 40K dependant on experience
50% off food & beverage at our restaurants 30% off onlifestyle and green products
Bonus scheme
Closing date: February 28th 2026
Required Experience:
Manager
Key Skills
- Fashion Retail
- Forklift
- Developmental Disabilities Experience
- Management Experience
- Mediation Experience
- Serving Experience
- Warehouse Experience
- Product Management
- Alternative dispute resolution
- Leadership Experience
- Supervising Experience
- Social Work
About Company
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