Chevrolet Senior Brand Lead
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Job Location:
Mexico City - Mexico
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description
Role Overview
We are looking for aSenior Brand Lead to join our team and act as a truebrand owner. This role requires someone with strong strategic judgment hands-on execution capability and the confidence to lead complex brand initiatives independently.
The ideal candidate has already led multiple brand campaigns end-to-end is comfortable working with data and can manage cross-functional teams and agencies with minimal supervision.
Key Responsibilities
Brand & Campaign Leadership
- Lead brand campaignsend-to-end: strategic brief creative development execution tracking and post-campaign analysis.
- Translate business objectives into clear brand and communication strategies.
- Ensure brand consistency across all touchpoints.
Data & Insights
- Analyze brand consumer and performance data to identify insights and growth opportunities.
- Track and report on key brand and campaign KPIs.
- Turn data into clear recommendations and action plans.
Cross-Functional & Agency Management
- Lead and coordinate external agencies.
- Partner with internal teams such as Sales Product and Performance.
- Manage complex timelines multiple projects and shifting priorities.
Strategic Partnership
- Act as a strategic sparring partner to the rest of the team.
- Have contact with Chevrolets global team.
- Support annual brand planning launches and key growth initiatives.
- Take ownership of strategic projects and represent the brand when needed.
Candidate Profile
Experience
- 5 years of experience in Brand Marketing Brand Strategy or similar roles.
- Proven experience leadingend-to-end brand campaigns.
- Experience working with agencies and cross-functional teams.
- FMCG automotive retail or similar industries preferred.
Capabilities
- Strong strategic thinking combined with excellent execution skills.
- High comfort level with data analysis and insight-driven decision making.
- Excellent project management and prioritization skills.
- Clear confident communicator with strong stakeholder management.
- Ability to influence without formal authority.
Seniority Expectations
- This role requires autonomy judgment and accountability.
- The candidate should be capable of operating as a brand owner when required.
- Prior experience making trade-offs and navigating ambiguity is expected.
Work Properly.
Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.
In case you need any reasonable adjustment to continue with your process let your recruiter know.
Remember to attach your CV when applying to this vacancy.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future. This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week or other frequency dictated by their manager.About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
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Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
GM is home to Chevrolet, Buick, GMC & Cadillac and has been leading the auto industry for over a century. See how we create a vehicle for every drive.
