Manager Category Customer Strategy, Entertainment Ad Sales
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Job Location:
Monthly Salary:
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Summary-
Lead client strategy for CPG sectors such as Beauty & Personal Care Personal Hygiene Food Snacks Beverages Home Care. The roles core objective is to enable sales to deepen client engagement by GTM pitches building narratives and recommending media strategies for brands across our TV and digital/OTT platforms under Jiostar
Key Responsibilities
- Client / Brand Strategy & GTM Planning
- Deeply understand brand objectives marketing KPIs & metrics target audiences and recommend an integrated GTM strategy for brands via Jiostar (TV & digital) platform & its ad products
- Map audience-content-channel fits to identify relevant shows genres platforms and recommend optimal media mix
- Collaborate with internal teams (Product Revenue Strategy Measurements Brand Solutions Impact etc. teams) to put together proposals and articulate client value delivered
- Sales Enablement & Collaboration:
- Work closely with the Ad Sales teams in creating compelling pitches & narratives towards growth of ad revenues
- Proactively identify and work towards opportunities for business growth from the category of clients
- Industry & Market Intelligence
- Industry view - Continuously monitor industry trends new launches and ad campaigns target segments key KPIs being driven by clients business outcomes etc. to refine our solution offerings.
- Analyze competitive data to identify opportunities & recommend optimum media plans.
- Stay updated on new media formats evolving consumption behaviors (OTT connected TV short-form content regional trends).
Skills & Attributes for success
- Strong analytical and data interpretation skills to drive informed strategic decisions.
- Sound understanding of category brands brand metrics and the media landscape
- Excellent communication presentation and storytelling skills comfortable building pitch decks explaining strategy to clients / internal stakeholders.
- Collaborative working style working across sales product analytics creative operations.
- Comfortable in a fast-paced deadline-driven environment.
Preferred Education & Experience
- Strong analytical and data interpretation skills to drive informed strategic decisions.
- Sound understanding of category brands brand metrics and the media landscape
- Excellent communication presentation and storytelling skills comfortable building pitch decks explaining strategy to clients / internal stakeholders.
- Collaborative working style working across sales product analytics creative operations.
- Comfortable in a fast-paced deadline-driven environment.
Preferred Education & Experience
- Master of Business Administration 5- 8 years of experience product marketing GTM media strategy from sectors like FMCG BFSI Consumer Durables D2C E-Commerce.
- Experience in Media & Entertainment / Marketing companies and working with brands from the above-mentioned sectors
OR
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities gender gender identity and any other characteristics or status that is legally protected.
If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
