Marketing and Website Specialist
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Job Location:
Cedar Rapids, IA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Marketing and Website Specialist
Coe College is seeking candidates for our Marketing and Website Specialist position. This roleis responsible for many aspects of the Colleges marketing efforts. This includesdeveloping managing and maintaining the primary website of the college (); assisting with other digitalmediums and campaigns; and assisting with other responsibilities as needed. A proven understanding of the prospectivestudent and parent market and how it applies to the work being done as well as an understanding of trends in digitalmarketing and other online platforms is required.
Essential Job Responsibilities:
- Manage and maintain the Coe College website () and assist with other sites as needed ( ).
- Partner with internal and external content managers editors designers developers and other college staff to ensuresites meet both client and college needs align with the brand strategy platform and meet best practice web standards.
- Complete day-to-day website updates.
- Train and assist campus-wide website editing administrators on the CMS.
- Oversee site performance responsiveness security maintenance user-experience and accessibility (using SiteImprove) while resolving any issues quickly and effectively.
- Develop track and report on KPIs and ROIs using Google Analytics/Dashboards and use this information to enhanceand improve the site.
- Continually analyze the site to make enhancements for SEO and AI search
- Google AdWords and other relevant sites on a continual basis.
- Develop landing pages and micro-sites as needed.
- Collaborate with Information Technology and outside vendors as needed to ensure the site is supported.
- Assist with other digital marketing mediums and campaigns as needed including but not limited to paid social mediadigital marketing ads email campaigns etc.
- Assist with other Office of Marketing and Office of Admission events and initiatives as needed.
Qualifications:
- Bachelors degree in web development or digital media is preferable or communication business marketing publicrelations or a related field.
- Higher education marketing experience desired.
- Experience managing multiple projects on various timelines and effectively assessing/reprioritizing workload regularlyproblem-solving and anticipating scheduling conflicts/future needs.
- Experience with or desire to learn about SEO Google AdWords and paid social media advertising and analytics.
- Applicants must be authorized to work for ANY employer in the United States as we are unable to sponsor or take over sponsorship of an employment Visa at this time.
- Successful completion of a background and driver check in accordance with Coe College policy.
Knowledge Skills and Competencies:
Position Specific:
- Ability to work collaboratively with staff college clients and IT support.
- Competency in using Adobe Photoshop InDesign and Illustrator is desired but not required.
- Knowledge of web accessibility standards and HTML is desired but not required.
- Strong written and verbal communication skills.
- Excellent organizational and planning skills.
- Demonstrated desire for continuous improvement including the ability to accept and implement constructivefeedback.
- Self-motivated with a positive and professional approach to working with the community.
- The ability to think creatively and innovatively while staying in tune with the needs and desires of the target market.
- Demonstrated ability to collaborate with people from a wide variety of offices and maintain a positive atmospherewhile working under time constraints and deadlines.
- Willingness to do what is needed to accomplish goals for the college.
Coe Competencies:
- Dedication to the educational mission of a private residential liberal arts college.
- Ability to maintain positive relationships in a collaborative and diverse team atmosphere.
- Commitment to excellence in service to students and other constituencies internal and external.
- Demonstrated ethical and responsible decision making.
- Consistent attendance and accountability necessary to meet position objectives.
- Alongside the entire Coe community recruit retain and prepare Coe students for success.
Working Conditions and Physical Requirements:
- Must be able to sit for long periods of time (multiple hours).
- A valid drivers license.
- The duties of this position require evening and weekend work.
Coe College is an equal opportunity employer.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Ranked among the top 20% of all colleges and universities in the US, Coe is a hands-on city college that provides an unmatched undergraduate experience.
