UK PR Manager

Small businesses move fast. Opportunities often dont wait and cash flow pressures can appear overnight. To keep going and growing SMEs need finance thats as flexible and responsive as they are.

Thats why we built iwoca. Our smart technology data science and five-star customer service ensures business owners can act with the speed confidence and control they need exactly when its needed.

Weve already cleared the way for 100000 businesses with more than 4 billion in funding. Our passionate team is driven to help even more SMEs succeed through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments creating lasting impact for the communities and economies they drive.

The team

This is an opportunity to manage high-impact UK PR and media relations at a fast-growing fintech thats reshaping SME finance. Youll be at the heart of iwocas external communications strategy driving coverage across our expanding product portfolio whilst managing major campaigns and tier-one media relationships.

Our comms function works across the business to position iwoca as a leading voice in SME finance. Youll collaborate closely with Product Commercial and Executive teams to translate business priorities into compelling narratives that drive both brand awareness and customer acquisition.

The role

Were looking for a PR Manager to take ownership of media campaigns and of iwocas UK product communications. Youll be responsible for driving coverage and growth plans of our growing product suite whilst managing the BAU media activities that keep iwoca front-of-mind with key journalists and stakeholders.

1. Examples of the type of work youll be doing:

Own evolve and create new data-driven PR campaigns. Youll take ownership of several established data-driven campaigns with proven track records of securing tier-one coverage:

Top 25 UK Cities for SME Jobs: Our annual ranking combines ONS employment data business figures and economic indicators. You can refine the methodology if needed analyse the latest data and craft narratives for regional and national media.

Beyond producing and being part of the wider team that executes these campaigns wed like you to challenge what were doing. For example could we mine other datasets - HMRC Bank of England sector-specific sources - to create new campaigns Youll have autonomy build new data-driven stories from scratch.

Business Hotspots: Using Companies House data youll analyse year-on-year business creation trends to identify entrepreneurial hotspots. You own the full process - data extraction analysis narrative development and media execution.

SME survey research: Twice a year youll commission original survey research working with established research partners to design questionnaires capturing timely SME sentiment. Youll ensure we generate business news coverage that responds to real economic issues.

Youll be comfortable working with raw datasets - not just presenting finished analysis but doing the analysis yourself. Spotting surprising findings identifying regional variations understanding which angles interest journalists versus policymakers.

shouting about our new products

Youll become the PR lead for several of iwocas newest products working directly with Venture Leads to drive awareness and customer acquisition. Here are a few weve just launched that you could be working on:

Credit Compass: Our credit-building tool helping SMEs improve their scores. Youll identify customer success stories translate credit score trends into compelling narratives and position this as iwocas answer to the credit access gap.

SME Insurance: Help launch this proposition to market - identifying angles around why SMEs need this product and announce new strategic partners as and when we secure them.

iwoca Credit Card: Youll be involved from the ground up - understanding competitive positioning identifying whats newsworthy in a crowded market building a launch campaign that breaks through.

iwocaPay (launched in 2020): Our instant payment solution - youll help scale awareness as this product continues to grow finding ongoing news hooks beyond what weve already done in recent years.

For each product youll get under the hood with the Venture Leads - understanding commercial objectives customer pain points competitive landscape - then translating that into PR strategies that drive both coverage and business outcomes. Youll own 2-3 products as PR lead with the split determined once youre in the job.

The requirements

Essential:

• At least 5 years of experience in a role where you were producing high quality content for example in marketing or PR.

• As youll be leading the data-based media initiatives youll need to be extremely confident in managing and analysing data with either Excel or Google Sheets.

• Excellent writing skills with the ability to craft data-driven stories press releases briefing materials and media pitches that cut through.

• Proven ability to work at pace across multiple projects simultaneously with strong organisational and project management skills.

Bonus:

• PR experience bonus if you have a number of years in tech/fintech or B2B technology sectors.

• Experience managing product launches and translating complex propositions into accessible narratives.

• Experience working in-house at a high-growth tech fintech or financial services company.

• Confident working with C-suite executives and senior stakeholders providing counsel on media strategy issues.

• Commercial awareness and understanding of what drives media coverage in fintech and SME finance.

• Experience working with external PR agencies and managing agency relationships.

• Familiarity with media monitoring tools (e.g. Signal AI Cision) and ability to analyse coverage data to inform strategy.

• Demonstrable track record of securing tier-one coverage in outlets such as FT Times Telegraph and relevant trade press.

The culture

At iwoca we look to hire smart passionate humble individuals with a growth mindset. We prioritise a culture of learning growth and support and invest in the professional development of our team members.

We value thought and skill diversity and encourage you to explore new areas of interest to help us innovate and improve our products and services.

Our friendly and inclusive environment combined with our flexible work policies ensures that youll have the perfect balance between work and life empowering you to thrive both personally and professionally.

The offices

We put a lot of effort into making iwoca a brilliant place to work:

• Offices in London Leeds Berlin and Frankfurt with plenty of drinks and snacks

• Events and clubs like bingo comedy nights yoga classes football etc.

The benefits

• Medical insurance from Vitality including discounted gym membership

• A private GP service (separate from Vitality) for you your partner and your dependants.

• 25 days holiday an extra day off for your birthday the option to buy or sell an additional five days of annual leave and unlimited unpaid leave

• A one-month fully paid sabbatical after four years.

• Instant access to emotional and mental health support.

• 3% Pension contributions and share options.

• Generous parental leave and a nursery tax benefit scheme to help you save money.

• Cycle-to-work scheme and electric car scheme.

• Two company retreats a year weve been to France Italy Spain and further afield.

And to make sure we all keep learning we offer:

• A learning and development budget for everyone.

• Company-wide talks with internal and external speakers.

• Access to learning platforms like Treehouse.

Useful links:

• iwoca benefits & policies

• Glassdoor

• Kununu

• Trustpilot

Required Experience:

Manager