LAC Marketing Director
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Job Location:
Lake Forest, CA - USA
Monthly Salary:
$ 149300 - 298700
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
The Area Marketing Director is the strategic leader responsible for shaping regional marketing strategy driving business growth and elevating customer engagement across Latin America and Canada (LAC). This role owns the full product and solutions lifecyclemarket assessment innovation input launch excellence commercialization and endoflife decisionsensuring strong alignment with global strategy and regional commercial priorities.
The Director leads a highperforming regional marketing team and partners closely with Sales Finance Commercial Excellence Strategic Pricing Regulatory and Global Marketing to deliver differentiation value and longterm portfolio competitiveness.
Key Responsibilities
- Regional Strategy & Business Leadership
- Define the regional marketing strategy and annual marketing plan for Latin America and Canada incorporating market dynamics product lifecycle considerations competitive intelligence and investment priorities.
- Contribute to establishing commercial and financial goals in collaboration with Sales Finance Commercial Excellence and Strategic Pricing.
- Identify mediumterm market opportunities and prioritize initiatives that maximize portfolio growth and profitability.
- Represent the region in global marketing forums advocating for customer needs innovation requirements and market trends relevant to LAC.
- Portfolio & Lifecycle Management
- Lead lifecycle management across all phasesfrom market need identification through launch adoption optimization and product discontinuation.
- Partner with Regulatory Logistics Sales Services Corporate Communications Strategic Pricing and Commercial Excellence to ensure readiness across all functions.
- Oversee segmentation strategy positioning channel strategies and pricing recommendations that reflect regional realities.
- GotoMarket Excellence
- Direct the planning execution and measurement of product and solutions launches across the region.
- Guide the creation of promotional content demandgeneration campaigns digital initiatives and market development programs aligned with global brand guidelines.
- Define and monitor KPIs to assess commercial performance and adapt strategies based on insights from customer feedback market conditions and sales force performance.
- Customer Market & Stakeholder Engagement
- Build strategic relationships with medical societies industry associations key opinion leaders and Csuite stakeholders across the healthcare ecosystem to elevate Core Lab positioning.
- Lead the development of customer engagement programs brand awareness initiatives and regional market assessments in partnership with Global Marketing.
- Ensure the marketing team is equipped to identify and pursue opportunities that expand market share and strengthen customer loyalty.
- Team Leadership & Capability Development
- Lead develop and mentor the regional marketing team fostering a culture of strategic thinking datadriven decisionmaking and collaboration.
- Build longterm functional capabilities in areas such as market analytics digital marketing customer insights and competitive intelligence.
- Hold the team accountable for developing impactful work plans and delivering highquality commercial support to the organization.
- CrossFunctional Alignment & Internal/External Communication
- Ensure seamless communication and alignment between Marketing and all supporting functions that impact product success.
- Serve as the primary interface with consultants market research firms agencies vendors and customers to ensure brand consistency and commercial impact.
- Provide technical insights and strategic direction to Sales Regulatory Affairs Planning and Bids teams as needed.
- Compliance Quality & Business Conduct
- Ensure all marketing activities comply with Abbott policies quality systems and global standards.
- Model ethical leadership consistent with the Code of Business Conduct.
- Support and promote EHS (Environment Health & Safety) practices across all relevant activities.
Minimum Requirements
- Education: Bachelors degree required masters degree strongly preferred.
- Experience:
- Minimum 7 years of related work experience in marketing sales or commercial enablement functions; 10 years of experience with minimum 3 years of people management experience preferred.
- Marketing experience in the Healthcare industry in a multinational company and Latin American markets.
- Working knowledge of finance and sales functions.
- Skills:
- Exceptional communication and presentation skills.
- Fluent in English and Spanish (written and spoken); Portuguese and FrenchCanadian preferred.
- Strong strategic thinking cross-functional leadership project management and market insight capabilities.
The base pay for this position is
$149300.00 $298700.00In specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
CRLB Core Lab
LOCATION:
United States > Lake Forest : CP01
ADDITIONAL LOCATIONS:
Brazil > Sao Paulo : Building 1 Mexico > Mexico City : Building B
WORK SHIFT:
Standard
TRAVEL:
Yes 20 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: EEO is the Law link - Espanol: Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
