Senior Product Marketing Manager Broad Market Product Line

Silicon Labs (NASDAQ: SLAB) is the leading innovator in low-power wireless connectivity building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the worlds most highly integrated SoCs Silicon Labs provides device makers the solutions support and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin Texas Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home industrial IoT and smart cities markets. Learn more at.

Meet the Team

Silicon Labs is building a world-class Broad Market Product Line to accelerate broad-market adoption across our wireless IoT portfolio by delivering complete scalable whole product solutionssilicon modules software tools enablement and ecosystem partnershipsthrough a self-service low-touch and standardized go-to-market model.

As Senior Product Marketing Manager Broad Market Product Line you will join the Product Marketing & Broad Market organization and lead major initiatives to operationalize the broad market strategy. You will synthesize voice-of-market insights into actionable broad market roadmap and go-to-market priorities align cross-functional teams and build repeatable systems to grow and accelerate mass-market customer adoption.

Responsibilities

Broad Market Strategy Roadmap and Execution

• Drive key initiatives in support of the Broad Market Product Line strategy to improve mass-market adoption and the end-to-end customer journey.

• Drive broad market-focused NPI planning and roadmap developmentsynthesizing voice-of-market insights into prioritized requirements and recommendations for Product Management and R&D.

• Collaborate with Segment and Technology Product Marketing leads and Product Management to define broad market positioning target use cases and launch plans.

• Develop and manage business cases for broad market initiatives (growth profitability customer experience impact) using data-driven analysis and clear prioritization rationale.

Broad Market Portfolio and Whole-Product Offerings

• Assess broad market portfolio competitiveness and identify gaps/opportunities to improve our whole product offering.

• Translate portfolio and competitive insights into prioritized inputs for Broad Market NPI/roadmap trade-offs offer enhancements and enablement investments.

• Define scalable broad market offer standards (packaging lifecycle clarity and distribution readiness) that reduce adoption friction and improve consistency across the portfolio.

Modules and Ecosystem Partnerships

• Shape and execute broad market-focused module and ecosystem strategies that expand market reach accelerate time-to-market and strengthen differentiation.

• Identify and drive strategic partnerships (e.g. module vendors platform/tool integrations) to improve adoption and customer success.

• Lead partner execution end-to-endincluding joint plans/roadmaps integration milestones go-to-market and business reviews to track performance and drive improvements.

Go-to-Market Enablement and Launch Readiness

• Lead and execute broad market-focused go-to-market programs in partnership with Technology/Segment Product Marketing Global Marketing Distribution and Sales teamsensuring consistent messaging positioning and high-impact enablement.

• Develop scalable self-service enablement including content selection guides onboarding flows training and community readiness.

• Drive launch readiness for broad market products across internal alignment external assets and channel readiness.

Operating Model Metrics and Cross-Functional Leadership

• Implement repeatable mechanisms (voice-of-market intake prioritization frameworks readiness scorecards post-launch learning) that improve execution quality and predictability.

• Establish and report broad market operating metrics (e.g. adoption design-ins customer acquisition funnel conversion attach rates support drivers) and drive continuous improvement.

• Collaborate with and align global stakeholders across Segment and Technology Product Marketing Global Marketing Product Management R&D Project Management Sales/FAEs Distribution Community Legal and Apps teams to deliver results.

Skills You Will Need

Minimum Qualifications

• Bachelors degree in Electrical Engineering Computer Engineering or related technical discipline (or equivalent experience).

• 10 years of experience in product marketing product management strategy or related roles within IoT/wireless/embedded/semiconductors.

• Strong working knowledge of wireless and microcontroller SoC design parameters and trade-offs including process nodes power consumption RF performance compute capability memory cost structure and speedsufficient to engage credibly with R&D evaluate roadmap and portfolio trade-offs and translate technical constraints into market-ready broad market decisions.

• Demonstrated ability to work cross-functionally and drive alignment across diverse business and technical organizations.

• Experience defining and influencing product roadmaps and NPI plans through voice-of-market business cases and cross-functional alignment.

• Demonstrated business acumenability to evaluate trade-offs and drive prioritization decisions using customer impact revenue/margin and adoption/funnel metrics.

• Strong understanding of embedded wireless IoT markets modules ecosystems and technologies including Bluetooth Wi-Fi 802.15.4 (Zigbee/Thread/Matter) sub-GHz and edge compute.

• Exceptional communication skills with the ability to translate complex technical topics into crisp decision-ready narratives and enablement content.

The following qualifications will be considered a plus:

• MBA or equivalent.

• Experience building and leading teams including mentoring senior individual contributors.

• Experience building or scaling a broad market/mass-market product offering (self-service distribution-led digital GTM long-tail customers).

• Experience in portfolio strategy pricing strategy and/or portfolio rationalization.

• Strong analytical capabilitiesexperience building business cases tied to adoption funnels customer acquisition and profitability outcomes.

• Familiarity with developer workflows and enablement systems (docs community onboarding reference designs training).

Benefits & Perks

You can look forward to the following benefits:

• Great medical (Choice of PPO or Consumer Driven Health Plan with HSA) dental and vision plans

• Highly competitive salary

• 401k plan with match and Roth plan option

• Equity rewards (RSUs)

• Employee Stock Purchase Plan (ESPP)

• Life/AD&D and disability coverage

• Flexible spending accounts

• Adoption assistance

• Back-Up childcare

• Additional benefit options (Commuter benefits Legal benefits Pet insurance)

• Flexible PTO schedule

• 3 paid volunteer days per year

• Charitable contribution match

• Tuition reimbursement

• Free downtown parking

• Onsite gym

• Monthly wellness offerings

• Free snacks

• Monthly company updates with our CEO

Silicon Labs is an equal opportunity employer and values the diversity of our employees. Employment decisions are made on the basis of qualifications and job-related criteria without regard to race religion color national origin gender sexual orientation age marital status veteran status or disability status or any other characteristic protected by applicable law.