Job Description
AboutUs
Bradford District and Craven Mind is a thriving independent mental health charity with a clear purpose to promote positive mental wellbeing and empower and help people experiencing issues with their mental health to manage and work towards recovery and fulfilment.
We do this through:
- Building community and individual resilience for better mental wellbeing
- Providing early intervention advice and support
- Supporting people in crisis
- Empowering and helping people to recover and sustain improved wellbeing
Watch this video to find out what its like to work at BDC Mind: our latest Impact Report and 2024-2028 Strategy: out more about our approach to Equity Diversity and Inclusion: us and youll receive:
- 25 days annual leave per year rising to 28 days with length of service plus bank holidays
- Up to two additional leave days to use each year to support your wellbeing.
- Simply Health Cash Plan to claim back on personal health costs including dental optical prescriptions physiotherapy and more.
- Employee Assistance Service including 24/7 confidential mental health support and access to structured therapy sessions.
- Generous pension scheme and employer contribution to help you plan for a secure future.
- Discount schemes including Company Shop and Blue Light Card.
- Excellent personal development opportunities including access to Clinical Supervision.
- Enhanced sick pay after your six-month probation.
- Accredited employer with Mindful Employer Disability Confident and Real Living Wage.
Role Background
The Healthy Minds website is the go-to website for better mental health and wellbeing in the Bradford district and Craven area. It was developed in partnership with the NHS and Bradford Council and lists more than 300 services and apps from around 80 organisations as well as information and advice about mental health.
Under the guidance of the Communications and Engagement team at BDC Mind this role will increase access to the website and the wider Healthy Minds movement of services events and mental health information. If youre a creative communicator with a passion for partnership working and mental health wed love to hear from you!
Please note this role is advertised for an initial fixed term of 24 months but with the potential for extension based on future funding.
Role Purpose
You will help the people of Bradford District and Craven find and have access to the right mental health support that meets their needs.
Role Outcomes
- Supporting the Communications and Engagement team to deliver against the Healthy Minds annual targets.
- Update and maintain the Healthy Minds website ensuring information is accurate accessible and aligned with brand guidelines.
- Produce regular updates and reports on site operations and performance.
- Monitor website performance and escalate any technical issues to developers.
- Support the Communications and Engagement Manager to identify opportunities to improve the website via innovation SEO and in creating new content.
- Onboard and support providers to maintain the accuracy of their listed services on the Healthy Minds website.
- Implement an effective quality assurance process for listed service providers to ensure the accuracy of information in the directory.
- Assist in planning and delivering communications activities for awareness events and community initiatives targeting the general public and healthcare providers.
- Support the Communications and Engagement Manager with creation of social media posts videos press releases newsletters blogs and printed collateral that promote the Healthy Minds website and Healthy Minds branded services ensuring consistent application across channels.
- Act as an ambassador and represent Bradford District and Craven Mind and Bradford District and Craven Health and Care Partnership at external functions and events giving talks and presentations as required.
- Consistently working in alignment with our aims objectives policies core values and standards set out in our employee handbook.
- Fully participating in all relevant training to develop and maintain your performance in the role.
- Demonstrating an ongoing commitment to our values: Caring Always Working Together Supporting Everyone Enabling All and Continually Improving.
- Performing other duties as reasonably required within the role.
Person specification
Bradford District and Craven Mind is committed to promoting mental health awareness reducing stigma and improving the quality of life for people with mental health challenges. We value diversity inclusion and lived experiences when recruiting our staff and volunteers.
QUALIFICATIONS
Essential
- Degree or equivalent in a relevant subject (communications journalism marketing etc)
Desirable
- Evidence of commitment to continuing professional development.
EXPERIENCE
Essential
- Minimum 18 months experience in a communications or marketing role
- Developing effective communications plans across multiple channels
- Website content management WordPress or similar
- Developing digital content for website social media and newsletters
- Copywriting for diverse audiences and platforms
- Creating assets using Canva and/or Adobe Creative Suite software
- Photography and videography capture and editing skills
Desirable
- Minimum 18 months experience in a communications or marketing role within healthcare or the voluntary sector
- Experience building relationships with a range of stakeholders including community groups and system partners
SKILLS AND ABILITIES
Essential
- Excellent written and verbal communication skills with the ability to tailor messaging for different audiences and channels
- Confidence and ability to represent the programme at meetings and events
- Strong collaboration skills able to build trust and credibility across multiple teams and organisations
- Strong organisational skills with the ability to prioritise and meet multiple deadlines
KNOWLEDGE
Desirable
- Ability to travel independently around Bradford District and Craven
- Understanding of mental health and its impact on individuals
- Knowledge of different marketing and communication tools
- An understanding of the voluntary and community sector and mental health organisations within Bradford District & Craven
- An understanding of the mental health challenges faced by different communities including groups with protected characteristics
ATTITTUDE AND PERSONAL ATTRIBUTES
Essential:
- Self-motivated proactive and able to work independently
- Ability to take the initiative and with solution-focused attitude
- Effective team player with strong relationship-building skills
- Commitment to ongoing professional development
How to apply:
- Please click the Apply for this job button and follow the steps to fill out the application form.
- Upload your CV and a cover letter showing how your experience and skills match the Job Description and Person Specification under.
- Were unable to provide feedback to applicants who are not shortlisted.
- We are committed to safeguarding vulnerable children and adults. All successful candidates will need to apply for a Disclosure and Barring Service (DBS) check and a right to work in the UK check.