Vice President of Growth Performance Marketing
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Job Location:
Lombard, IL - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Vice President of Growth - Performance Marketing (Full-Time Remote)
About the Company
Were CatchCo makers of Mystery Tackle Box the original fishing subscription box since 2012. Our mission is to Rescue Humanity From the Indoors. Today we help millions get outside with products sold at Walmart Dicks Sporting Goods Amazon and our website. Weve moved past the venture-backed hype and are now under new ownership building a lean profitable and lasting business. If you believe in getting people outdoors and doing work that matters youll fit right in.
Position Overview
CatchCo is hiring a Vice President of Growth (Performance Marketing) to own end-to-end profitable customer acquisition across paid media creative performance on-site conversion marketing data/measurement and lifecycle/email. This role has meaningful autonomy and accountability: youll build a repeatable growth system grounded in unit economics and incremental profitnot platform-reported through sales and marketing levers.
Core Responsibilities
- Growth P&L ownership Own performance marketing end-to-end (ad site value) including budget allocation across media people and tools; make tradeoffs that protect profitability and payback.
- Channel leadership Lead strategy and execution across key acquisition channels (paid social search affiliates and other performance channels where it makes sense) with clear accountability for results.
- Measurement & data integrity Build a single source of truth for acquisition and customer value (UTM taxonomy event tracking GA4/server-side instrumentation warehouse integration such as BigQuery or equivalent) and make channel economics fully auditable.
- Attribution & incrementality Implement attribution rigor and incrementality testing (holdouts geo/cohort tests or equivalent) so decisions reflect incremental lift and profitnot vanity ROAS.
- Experimentation engine Establish a disciplined testing system (hypothesis sizing test analysis scale) across creative audiences bidding landing experience and lifecycle/email.
- Creative performance system Build repeatable creative ops and a creative-to-scale process that increases the rate of scalable winners and reduces cycle time.
- Funnel conversion improvements Drive conversion-rate improvements through site and landing-page testing working tightly with ecom/product stakeholders.
- Lifecycle & retention levers Own/lead email and lifecycle strategy (onboarding reactivation subscription and retention campaigns) and partner cross-functionally to improve repeat purchase and LTV.
- Team & partner buildout Recruit onboard and lead a high-output team (FT contractors/agencies/freelancers as needed) with clear success metrics and operating cadence.
- Operating rhythms & communication Create clear weekly/monthly rhythms and concise written updates that keep Finance Data Ops and leadership aligned and moving fast.
What Makes You the Right Fit
- Youre a hands-on performance marketer who can run campaigns yourself early then build systems so the team doesnt depend on you forever.
- You know how to scale acquisition without lying to yourselfincrementality unit economics and clean measurement are non-negotiable.
- Youve built (or owned) rigorous tracking and analytics workflows and can explain the why behind every number.
- You run tight experimentation loops and turn results into repeatable playbooksnot one-off wins.
- You have strong creative judgment and know how to operationalize creative testing to produce scalable winners.
- Youre comfortable making hard calls with a P&L mindset: scale pause reallocatewhatever protects profit.
- You communicate crisply align cross-functional partners and operate well in a lean remote-friendly environment.
- Youre technically fluent (GA4 server-side tracking data warehouses like BigQuery or equivalent basic SQL and ad-platform tooling/APIs).
Requirements
- 10 years in performance marketing or growth with ownership of profitable customer acquisition.
- Prior ownership of a growth or acquisition P&L.
- Experience across paid social paid search affiliates and other scalable performance channels.
- Strong measurement and analytics experience (UTMs GA4/server-side tracking data warehouse integration).
- Experience driving CRO through site and landing-page experimentation.
- Experience building and leading high-output teams and external partners.
- Bonus: experience working in fishing or outdoors markets and experience marketing consumer subscriptions.
Required Experience:
Senior Exec
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Pardot
- Attribution Modeling
- Marketing Automation
- Customer Segmentation
- Martech
- Lead Generation
