MW Partners is currently seeking a Creative Cloud B2B Sr. Product Marketing Manager to work for our client who is a global leader in multimedia and creativity software products.
Responsibilities and duties:
Messaging & Positioning
- Craft clear differentiated messaging that resonates with target SMB creative personas and aligns to value drivers.
- Ensure messaging consistency across sales motions web experiences and customer-facing materials (in partnership with customer-facing PMMs).
Sales Enablement & Internal Advocacy
- Build and maintain compelling enablement materials for SMB sales and support (narrative briefs talk tracks email templates battlecards competitive one-pagers).
- Train SMB Sales and Support teams on product value propositions differentiators ideal customer profiles and industry-specific messaging.
- Partner with Sales Leadership to identify messaging gaps inform enablement priorities and improve deal velocity.
Market Research & Competitive Intelligence
- Develop the SMB customer and competitive research roadmap and partner with internal teams or external research firms to execute studies.
- Identify emerging trends customer needs and whitespace to influence product and GTM strategy.
Customer Insights & Analytics
- Partner with Analytics Sales Ops and E2E team to analyze customer behavior adoption patterns and churn signals across SMB lifecycle.
- Socialize insights across Marketing Product and Sales to shape feature prioritization offer packaging decisions and messaging improvements.
- Champion the voice of the customer internally.
Cross-Functional Partnership
- Collaborate closely with Product Management to understand roadmap translate features into value and support launches with internal narratives.
- Work with Enablement to ensure sales teams have the tools and training needed to sell effectively.
- Act as a strategic advisor to internal stakeholders on audience strategy messaging and segmentation.
Requirements:
- BS/BA degree required MBA a plus.
- 5 8 years of experience in Product Marketing Sales Enablement or related B2B SaaS roles ideally in the SMB segment.
- Proven experience developing messaging frameworks sales enablement materials or research-driven insights.
- Strong storytelling and communication skills with the ability to simplify complexity.
- Experience working directly with Sales teams and other customer-facing roles.
- Analytical mindset with the ability to turn data into recommendations.
For a further discussion or to find out more contact Ashutosh Nayak on or apply now.
MW Partners is currently seeking a Creative Cloud B2B Sr. Product Marketing Manager to work for our client who is a global leader in multimedia and creativity software products. Responsibilities and duties: Messaging & Positioning Craft clear differentiated messaging that resonates with target S...
MW Partners is currently seeking a Creative Cloud B2B Sr. Product Marketing Manager to work for our client who is a global leader in multimedia and creativity software products.
Responsibilities and duties:
Messaging & Positioning
- Craft clear differentiated messaging that resonates with target SMB creative personas and aligns to value drivers.
- Ensure messaging consistency across sales motions web experiences and customer-facing materials (in partnership with customer-facing PMMs).
Sales Enablement & Internal Advocacy
- Build and maintain compelling enablement materials for SMB sales and support (narrative briefs talk tracks email templates battlecards competitive one-pagers).
- Train SMB Sales and Support teams on product value propositions differentiators ideal customer profiles and industry-specific messaging.
- Partner with Sales Leadership to identify messaging gaps inform enablement priorities and improve deal velocity.
Market Research & Competitive Intelligence
- Develop the SMB customer and competitive research roadmap and partner with internal teams or external research firms to execute studies.
- Identify emerging trends customer needs and whitespace to influence product and GTM strategy.
Customer Insights & Analytics
- Partner with Analytics Sales Ops and E2E team to analyze customer behavior adoption patterns and churn signals across SMB lifecycle.
- Socialize insights across Marketing Product and Sales to shape feature prioritization offer packaging decisions and messaging improvements.
- Champion the voice of the customer internally.
Cross-Functional Partnership
- Collaborate closely with Product Management to understand roadmap translate features into value and support launches with internal narratives.
- Work with Enablement to ensure sales teams have the tools and training needed to sell effectively.
- Act as a strategic advisor to internal stakeholders on audience strategy messaging and segmentation.
Requirements:
- BS/BA degree required MBA a plus.
- 5 8 years of experience in Product Marketing Sales Enablement or related B2B SaaS roles ideally in the SMB segment.
- Proven experience developing messaging frameworks sales enablement materials or research-driven insights.
- Strong storytelling and communication skills with the ability to simplify complexity.
- Experience working directly with Sales teams and other customer-facing roles.
- Analytical mindset with the ability to turn data into recommendations.
For a further discussion or to find out more contact Ashutosh Nayak on or apply now.
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